Marketing mix of Coca-cola in the United Kingdom and the United States Essay

Marketing mix of Coca-cola in the United Kingdom and the United States - Essay ExampleThe Coca-Cola brand name was developed because of the ascetic entertain of the two Cs and the thought that this would make the participation name stand out. In 1887 the extract and syrup for Coca-Cola was copyrighted. At this point, Asa Chandler became involved in the company, and attained in the flesh(predicate) control of both the formula and patents. He finally purchases the company in 1892 and continues to advertise the product and grow the company. In 1899, Chandler contracts a Chattanooga company to bottle Coca-Cola, a distribution technique that the company continues today. By 1913, the company was spending more than $1 million annually in advertising, had began expansion into Asia and was distributed through upward of 415,000 retailers. In 1916, the contour bottle was developed, a distinctive advertising tool that was used to ensure recognisability of Coca-Cola. A substantial change cam e about for the Coca-Cola Company in 1919 when it was purchased by a group of investors, head of which was Earnest Woodruff. Throughout the following decades, the company continued to develop, including the use of movie stars in advertising for the product, overseas bottling and the posture of Coca-Cola in South Africa, Australia and Austria. As the company continues to develop, additional beverages are added, and the distribution of the products expands throughout the world . Coca-Cola is now the most recognizable brand of soft suck worldwide, and may be the most recognizable brand of any industry. Currently, Coca-Cola products are present in more than 200 countries and it is estimated that 1.7 billion servings of products are consumed each day. Worldwide, the company employs 139,600 staff members . The company is the largest beverage company... This essay will examine the marketing mix employed by Coca-Cola in two countries, the United States, where the brand was low gear devel oped and the United Kingdom. This consists of four key comp wizardnts, known as the 4Ps product, price, promotion and placement. Coca-Cola has become a household name worldwide since its humble beginnings 125 years ago. Much of this growth comes from Coca-Colas innovative marketing methods and the way that the company quickly responds to changes in demand and public opinion. This can be seen in the use of Santa Claus as an icon to increase winter sales and the recent marketing work to associate Coca-Cola with happiness. Coca-Cola has a large product line, which differs depending on the country. The USA and UK are distinct markets with different market environments, although they do have many similarities. For the most part, Coca-Cola has continued with its global strategy of using a general advertising approach, rather than one that is specific to country. The main differences in marketing mix between the UK and the USA is the focus that the UK has on the environment and the need for additional information on promotional material for the UK market that is not required in the US market. This trend may continue within the UK, creating significant differentiation between the two markets but soon Coca-Cola effectively in both countries uses most of the same marketing mix.