Essays --

The story begins in the year 1984 in the nation of Oceania. Winston Smith is a starting time ranking Outer party member working for a government system called the Party. The Party and its omniscient leader known as vainglorious Brother, control everything including language, history, and its citizens. Everywhere Winston goes, he is being monitored by the Party through telescreens and by the Thought Police. The most recent implementation of the Partys control over the nation has been the creation of Newspeak, an attempt to prevent political rebellion by eliminating all words that relate to it. Rebellion is the ultimate offense a citizen can commit, and even thoughts about rebellion are illegal. While working in the Ministry of Truth, a branch of the Party that controls and alters history, Winston begins to question the validity of the Party and its doctrines. He wishes for privacy and freedom but cannot express these feelings without fear of the Thought Police, who patrol thoughts and punish people who think poorly of the Party or its leader. In order to escape the Partys tyranny, at least in his...

Anti-Death Penalty Essay -- Papers Against Capital Punishment Essays

Anti- finale PenaltyHistoryThe terminal penalty is not a hot idea in our world. Its origins date back 3,700 years to the Babylonian civilization, where it was prescribed for a variety of crimes (Kronenwetter p.10). It was also greatly used in the Greek and roman type empires. In ancient Roman and Mosaic Law they believed in the rule of eye for and eye. The most famous consummations of the past included Socrates and Jesus (Wilson p.13). It continued into England during the mediate Ages and then to the American colonies where it exist still today. In the colonies, death was a punishment for crimes of murder, arson, and perjury. Although today the death penalty is used for murder. Common ways of execution in the past where stoning, crucifixion, burning, breaking of the wheel, draw and quartering, beheading, garroting, shooting, and hanging (Wilson p.89). Today these styles of execution ar thought to be cruel and unusual. Today in the United States, the death penalty is us ed in five different ways. These five ways are the firing squad, hanging, gas chamber, electric chair, and lethal injection. The United States applies these styles of execution because they are thought to be not torturous for execution. The death penalty has been accepted in the United States, but was not always approved by the people. In the late eighteen hundreds there was enough attention gathered to the death penalty to lead to restrictions. Many northern states abolished the practice all together bid Michigan, Wisconsin, and Rhode Island (Wilson p.45). Pennsylvania in 1794 decided to revises its laws on the death penalty. The state decided to use the penalty mainly for first-degree murder. Around this time many states where deciding t... ...ald J. Reports otiose Assistance of Counsel and Lack of Due Process in Death Penalty Cases. Human Rights Winter 1995.Whittier, Charles H. Moral Arguments For and Against Capital Punishment. CRS Report For Congress 1996Wilson, Josh , M. Death Penalty History. New York Fletcher Press. 1998http//www.time.com/time/magagzine/archive/1994/940523.crime.htmlhttp//listserv.american.edu/catholic/church/us/nybish.deathhttp//www2.law.cornell.edu/cgi-bin/foliocgi.exe/historic/ dubiousness=group+/pageitems=bodyhttp//mtsd.k12.wi.us/mtsd/district/whacked.sites/anatomy.of.a.murder/gregg.htmhttp//mtsd.k12.we.us/mtsd/district/whacked.sites/anatomy.of.a.murder/furman.htmhttp//mtsd.k.12.wi.us/mtsd/district/whacked.sites/anatomy.of.a.murder/thompson.htmHttp//www2.law.cornell.edu/cgi-bin/foliocgi.exe/historic/query=group+pageitems=body

Essay --

Important Discoveries in ChemistrySince the dawn of man, interpersonal chemistry has been the tool enjoymentd to fulfill our search for fill outledge. A multitude of discoveries have changed the way use chemistry. These discoveries are being made every day and they change the way we see the universe. The following is a sample of important discoveries in chemistry.1. Discovery of the speckThe idea that atoms make up matter has been around for centuries. However, it has only played a role in chemistry for the past 200 years, and the idea hasnt taken off until the last 100 years.Ancient Greek philosopher, Demokritos, was one of the first to propose the idea that matter is made up of smaller units. He called these units, atoms. The word atom means unable to be divided. Demokritos also thought that the atoms moved through an infinite empty. Aristotle, however, believed the world contained continuous substances his belief would be dominant for the time period.The atom would not be scien tifically theorized until 1808 by John Dalton. His atomic theory statesAll matter contains indivisible and indestructible particles called atoms.The atoms of either one element have the same mass and properties.Compounds are the ending of the combination of different atoms.The rearrangement of atoms results in a chemical reaction.Today, nothing in chemistry would be the same without the idea of the atom. Not only is it the basic building block of all matter, but it is also the basic building block of some all of our knowledge in chemistry.2. Discovery of the ElectronThe electron was discovered by J.J. Thompson, a physics professor at Cambridge University.The discovery would be the result of Thompsons experiments with cathode tubes used in electric and ... ...ial agent was at its greatest. The U.S. pushed industry to produce the penicillin mold. Towards the end of World War II, 650 billion units of penicillin were produced every month. 7. Discovery of piddle in Martian SoilA mor e recent discovery might set the path to discovering life on another planet. Data self-contained by NASAs Curiosity rover shows that Martian soil holds about 2% water.The rovers Sample Analysis at Mars means heated a soil sample to 835 degrees Celsius. The resulting gases were oxygen, chlorine, and surprisingly, water vapor.Laurie Leshin of Rensselaer Polytechnic Institute says that a cubic foot of the soil would yield a couple pints of water. From what we know so far, this water is drinkable. However, no one has worked out how to use the soil as a resource for water. One idea is to use a optical condenser to cool the water vapor into a liquid.

Irony, Images, and Illusions in Dover Beach :: Arnold Dover Beach Essays

Irony, Images, and Illusions in Dover Beach         In the rime Dover Beach by Matthew Arnold there is a lot of irony,appeal to the auditory and visual sense, and illusions. The tone in this poem isvery sad and dismal, but he shows us how to keep faith and intrust in spite ofthat and how important being honest, true, and faithful to one another, reallyis. Throughout this poem, Arnold mentions all of these traits and ties them alltogether.         The irony in this poem is the main eyepatch of the poem.  A man has taken awoman to a beautiful beach in France.  There they look over the cliffs at thebeautiful ocean, the stagnate is full and bright, and the iniquity-air is calm andpeaceful.  She thinks that she is spill to this romantic place to be wooed bythis man.  Instead he turns to her and talks to her about Sophocles.  She, notunderstanding what exactly is going on, later realizes that he was getting tothe point of having each other and always  being there for one another.         The poet uses visual and auditory images to mainly help the romantic,fantasy-like place.  The ocean is calm, the tide is full and Of pebbles whichthe waves draw back, and fling, is an example of images that appeal to thevisual sense.  While Where the sea meets the moon-blanched land and Withtremulous cadence slow, and bring... uses an auditory sense.  Come to thewindow, sweet is the night air, can apply to both senses.  Sweet can implyangelic or precious to qualify to be an visual image, or it can mean almost likea melodious tune.         Illusions are used in this poem as deception for the girl that the manis trying to hold a non-romantic conversation with.  A theory is portrayed inthis poem by Plato, the world is an illusion.  In many case this that falls true. In the first stanza of the poem , the s urrounds of the two people is discussed.Words like calm, tranquil, sweet, and eternal, are used which seem to foreshadowa lovely romantic evening. As the poem continues on, the evening is passtalking about anything but love.  The final topic of discussion goes much deeperthan just love.  They end up talking about how the world is sometimes so

Typical and Atypical Abuse Essay -- Physical Emotional Abuse Abusive E

Typical and Atypical clapperclawPhysical and emotional abuse can originate from any witnesser but the majority of the abuse generates from p bental or adult figures and is direct toward a timid figure, typically a child. The abuser commonly chooses a more timid recipient because they will be less likely to stand up against the abuser. Physical abuse is maltreatment that involves actual contact between hotshot body part of a person and an other body part of an other person, such as hitting or slapping. Emotional abuse consists of effective the opposite maltreatment that is directed to harming the individual psychologically, such as negative comments or put downs (National Exchange Club Foundation, 2000). Regardless of whom the abuse is directed toward or whether its physical or emotional, it all causes several types of damage. Abuse is not limited to a specific type of community or to children (NAEYC, 1997). Three million children ar victims of abuse each year. Each day thr ee hundred and sixteen young children are arrested for crimes. Sixteen die from gun related wounds (Massey, 1998). The majority of these statistics are related to abused children from central office settings, which will cause significant damage to how the child deals with everyday situations in settings out of the home. The effects of abuse tend to set forth with different children but any type of abuse can cause serious damage. Not all children display the same responses to physical and emotional abuse. A hardly a(prenominal) of the typical emotional responses include showing excessive fear, extreme anger, low self-esteem, and an inability to trust adult figures. In contrast a few physical responses are difficulties developing speech patters, difficulties getting involved with other ch... ... situations, such as gangs, drug abusers, and children that were abused but adults. But with programs, time and allegiance the country is now lowering their numbers of each hazard tha t can cause harm to the students learning environment. Rose, M. (2002, February 22). TSL Education Limited The Times Educational Supplement. Abuse That Comes With a Smile for Not Making Waves, pp. 2 from the Academic Search/EBSCO database There are a few parents who choose to educate their children at home so the students will not come into contact with controversial topics. However, by home schooling, the parents unwittingly enforce social learning issues on their children because they will never feel comfortable in situations that deal with other people their own age. This proves the children need the social aspect of school just as much as the educational aspect.

Typical and Atypical Abuse Essay -- Physical Emotional Abuse Abusive E

Typical and Atypical AbusePhysical and steamy misapply can originate from both source but the majority of the abuse generates from parental or adult figures and is direct toward a timid figure, typic completelyy a child. The abuser commonly chooses a more timid recipient because they forget be less likely to stand up against the abuser. Physical abuse is maltreatment that involves actual contact between one body part of a person and an other body part of an other person, such as hitting or slapping. Emotional abuse consists of just the opposite maltreatment that is tell to harming the individual psychologically, such as negative comments or put downs (National Exchange Club Foundation, 2000). Regardless of whom the abuse is directed toward or whether its physical or emotional, it all causes several types of damage. Abuse is not limited to a specific type of community or to children (NAEYC, 1997). Three million children are victims of abuse each year. each day three hundred and sixteen young children are arrested for crimes. Sixteen die from gun related wounds (Massey, 1998). The majority of these statistics are related to abused children from family settings, which will cause significant damage to how the child deals with everyday situations in settings out of the home. The effects of abuse tend to vary with different children but any type of abuse can cause serious damage. not all children display the same responses to physical and emotional abuse. A few of the typical emotional responses include showing excessive fear, extreme anger, low self-esteem, and an inability to trust adult figures. In contrast a few physical responses are difficulties evolution speech patters, difficulties getting involved with other ch... ... situations, such as gangs, drug abusers, and children that were abused but adults. But with programs, time and devotion the country is now dour their numbers of each hazard that can cause harm to the students learning environ ment. Rose, M. (2002, February 22). TSL Education Limited The Times Educational Supplement. Abuse That Comes With a Smile for Not Making Waves, pp. 2 from the Academic Search/EBSCO database There are a few parents who choose to educate their children at home so the students will not come into contact with controversial topics. However, by home schooling, the parents unwittingly enforce social learning issues on their children because they will never feel comfortable in situations that deal with other people their own age. This proves the children need the social aspect of school just as much as the educational aspect.

Raymond Carver Essay

Raymond Carver was a short story spell outr who was born in the Pacific Northwest. He was a textbook editor, lecturer and teacher while writing. His stories featured some of his trademarks of, alcohol, poverty, and people in real life situations. Carver was influenced to write somewhat these trademarks through get laids he had lived and influences that were brought upon him, like alcoholism and divorce. Raymond Carver and his father were alcoholics and had both been divorced and remarried through out their lives which is why alcohol, divorce, and fading come atomic number 18 some of the biggest themes he incorporates in his stories. Raymond Carver also expresses puzzlement about the odd and battered condition of erotic enjoy in his profound themes. Specifically in his two short stories, What We Talk almost When We Talk or so Love and Popular mechanics.As a writer Carver ceaselessly tried to match some aspect of intensity or menace in his work. He was known as a literary minimalist because he likes to shorten sentences by removing words or phrases. This writing technique he uses creates a sense of uncertainty in the sentences and leaves the lector guessing. Minimalist writers like Carver, wont communicate you exactly what to think through their diction, instead, they leave their work open ended so the reader can participate in the interpretation of the story and weft in the blank themselves. Carver even says in one of his books called Fires I like it when at that prat is some sense of menace in short stories. there has to be a tension, a sense that something is imminent. ( Fires 17).Carver creates that state of uncertainty in What We Talk About When We Talk About Love when the cardinal characters are conversing amongst each other about love. Terri and Mel tell stories about their past marriages. Mel had a very demanding wife while Terri was involved with a guy that ill-use her. The conversation in the room gradually becomes quieter and quiet er as they continue to talk about love and drink gin. Mel says to Terri Just shut up for once in your life, Mel said very quietly. Will you do me a favor and do that for a minute? (What We Talk About 146) Sentences like these seem out of place in a conversation about love, and because of those lines Mel and Terris relationship seems unclear and uncertain. The entire story revolves around a certain speech or transportation by Mel.As Mel drinks more than and more the title of the story, What We Talk About When We Talk About Love, has more meaning and makes the reader and the characters think, just what do we talk about when we talk about love. Even though Mel is rum when he says his speech, there is truth in his wordsWhat do any of us really know about love? Mel Said. It seems to me were just beginners at love..Am I wrong? Am I way off group? Because I want you to set me straight if you think Im wrong. I want to know. I mean, I dont know anything, and Im the front one to admit it . (What We Talk About 144-145) Fred Moramarco, a professor at San Diego State University, wrote an article called Carvers Couples Talk About Love and saidWhen I read this passage in my class, my Southern California students, nearly all of them from families that have experienced divorce, both understand it and are bewildered by it simultaneously. Which is to say they recognize it as the contemporary world they live in, a world of serial relationships where one years love is the next years courtroom adversary. (Carvers Couples Talk About Love-Moramarco) This article is beneficial in explaining and present how relationships can be deceiving and not always straight forward. This is an other example of how Carvers condition of love puzzled Moramarcos students even when they unders in additiond it.Raymond Carver underlines the confusion about love with two motifs. He uses his structural element or emblematical structure in his story through things like alcohol and light. Carver uses a symbolic structure in his work that he excepts the reader to make sense of. He uses symbolic images like metaphors to help add to the interpreting the story. In the first paragraph of What We Talk About When We Talk About Love Carver says Sunlight filled the kitchen from the big window behind the sink.(What We Talk About 137) Which is a symbolic comment because as the characters talk about their experiences with love the light that once filled the room is gone and the story ends with Not one of us moving, not even when the room went dark. (What We Talk About154)These lines show that as the characters keep drinking they start to think, and realize the complexity of love until they figure out that love is not as straight forward as they think. Carver again links alcohol and light when Nick says Maybe we were a little drunk by then. I know it was hard keeping things in focus. The light was draining out of the room, going back through the window where it had come from. tho nobody made a move to get up from the table to turn on the overhead light.(What We Talk About 152)The transient love that the characters experience is short and it makes them feel that they have arrived somewhere, but really they have not accomplished much. As the story progresses and the characters keep drinking, they talk more and more about love. Also as they talk about their experiences with love it becomes clear to them that they do not know as much about love as they vox populi they did. The stories conclusion hits the characters with a sense of reality. All the gin is finished and Nick and the readers hear the sound of four human hearts beating in the repulsiveness I could hear my heart beating. I could hear everyones heart. I could hear the human noise we sat there making, not one of us moving, not even when the room went dark. (What We Talk About 154) Raymond Carver uses the same symbolic structure in his short story, Popular Mechanics.In Popular Mechanics Carver uses great detail an d many symbols to carry his theme that not all relationships end happily. He uses these things to bring out the theme of this depressing, but lawful story that many couples these days experience. Carver starts off the story with Early that day the weather turned and cars slushed by on the street outside, where it was getting dark. moreover it was getting dark on the inside too. (Popular Mechanics 288) This line represents the relationship between the man and the woman. The line it was getting dark on the inside too (Popular Mechanics 288), is representative of the feelings of the couple, which are changing from happiness to hatred and anger.He uses the same symbolic structure again when the weather outside is dark and he says But it was getting dark on the inside too. Sentences like these make the reader believe that there is something wrong in the relationship. The details Carver uses helps the reader interpret so many images and help the reader piece together the big picture. Al so it is very obvious to see that the man and women are uncheerful just by their attitudes towards each other. The couple argues about who will take the baby to the point where they are both pulling on it. By showing the couple arguing immaturely, Carver tries to show that they are far from happy. He lets us know this through his extreme detail in his symbolic structure.It is natural to look for these symbolic elements to understand the meanings of Raymond Carvers work. Carver is known for his minimal writing style, simplified language, and irregular plots. His writing style helps capture the experiences and emotions his characters face, which ofttimes include guilt, grief, hopelessness, and the effects of fading love. Also his common themes are a response to his history involving the influence of alcoholism and divorce with himself and his parents. In What We Talk About When We Talk About Love Carver hints puzzlement and confusion about love through his symbolic lines about alcoh ol and light, along with expressing the confusion more clearly through certain passages his characters say like Mels speech. However in Popular Mechanics Carver shows it by using great detail, symbols, and through the actions of his characters.

Malaysia Airlines Essay

Malaysia airlines what they did in real life and outcome performance after their adjustment and rootage?Malaysia Airlines reduces sack costsMalaysia Airlines reduces fuel costs on 40 aircrafts, including their A380 fleet, with SITAs FMS interweave Uplink service. Flight Management System (FMS) calculations are constantly updated by the new service, therefore the airline clear adjust flight plans easily owing to adjusting wind and weather conditions. The system also let the aircraft using fuel to a greater extent cost effectively. From trials results, Wind Uplink saved of up to 600 kilograms of fuel within unrivalled flight. Captain Izham Ismail, Director of Operations for Malaysia Airlines, said This new service from SITA delivers savings straight away. We have already trialed SITA Wind Uplink with great success in reducing our fuel costs.It has also helped improve our final fuel on board predictions and made our estimated time of arrival predictions more accurate. We are exper iencing real business benefits following introduction of this service at Malaysia Airlines. Katrina Korzenowski, Director, Aircraft Services, Asia Pacific, SITA, said Wind Uplink enables airlines to take advantage of beneficial changes in weather so crews can bring flights in on time and on budget, reducing fuel costs whenever possible. Due to high fuel prices, we anticipate increased convey for Wind Uplink in the future and are already in discussions with many other potential customers. In addition, because Wind Uplink is packaged as a iodine service, it can be up and running in just a few hours for SITA Flight Briefing Service and AIRCOM Datalink customerswithout any capital expenses.Resourceshttp//www.sita.aero/content/malaysia-airlines-reduce-fuel-costs-with-sita-s-wind-and-weather-serviceEtihad presents solution to MASEtihad developed a track record of partnership and investing with MAS. The reason is MAS would provide Etihad a stronger offline network in Southeast Asia. Etih ad put its code on Garuda-operated flights in five offlineIndonesian destinations from Jakarta to Singapore. MAS can also provide Etihad connection to Indonesia. Indonesia is the second largest international market for MAS. During the limited code share, Kuala Lumpur-Bali is also one of seven MAS-operated routes covered.http//centreforaviation.com/analysis/malaysia-airlines-considers-tie-up-with-etihad-as-restructuring-process-slowly-begins-172934

Biomolecules Notes

Carbohydrates, lipids and proteins 3. 2. 1 Distinguish between organic and inorganic compounds (2). Distinguish message to give the differences between two or more different items. ?Organic compounds are based on carbon and are found in animated things. There are a number of exceptions including hydrogen carbonate (HCO3- ), carbon dioxide (CO2 )and Carbon monoxide (CO). ?Inorganic compounds are by default all the jots other than those in the category above. Identify amino acids, glucose, ribose and fatty acids from plats showing their structure(2).Identify means to find an answer from a given number of possibilities. The following are examples of the just about earthy organic molecules in living things Monosaccharide sugars. These are the monomers from which larger polymer molecules are constructed. Molecules like glucose and fructose are metabolically active molecules usually stored in an inactive, insoluble polysaccharide chassis. ?Glucose C6H12O6 this is a hexose sugar (s ix carbons) most commonly found in this ring structure. ?Glucose will be known to most students as a product of photosynthesis or the substrate molecule for respiration. Glucose is also found in a polymer as starch, glycogen or cellulose. ?All bonds are covalent. ?Glucose is a reducing sugar and will give positive (Brick red) precipitate in a Benedicts test. ?Glucose is metabolically active compound Glucose is soluble and has osmotic effects when in base This is an alternative diagram of glucose where the carbons are assumed to be at each of the corners or ends of the lines (bonds). In this image the carbons are numbered so you can compare to the diagram above. Normally such numbers would be omitted form a diagram.These shorthand diagrams allow organic molecules to be drawn faster. There are examples further push down the page of this type of diagram. ?Ribose Pentose (5 carbon sugar). ?Ribose is part of one the important organic molecules in photosynthesis, ribulose bisphosphate . (RUBP) ? A modified version of ribose, deoxyribose is perhaps best known for its piece in Deoxyribonucleic acid or DNA where it forms part of the sugar phosphate backbone. The chemical properties of deoxyribose are very different from the properties of ribulose ?Both Ribose and Glucose will attract water system molecules (hydrogen bonding ) to form solutions. Amino Acids There are 20 common amino acids found in the protein structures of living things. Amino acids are monomers which combine to form the larger polypeptides. In turn polypeptides combine to form proteins. Proteins molecules are the basis of enzymes and many cellular and extra cellular components. ? This model shows the structure of the general amino acid. If you build one in a molecular kit you will appreciate better the 3D structure. Each of the common amino acids has the same structure as the one shown except that the R assemblage is different. ?Amino acids are soluble ? This is an alternative way to draw the gene ral amino acid structure. ?This diagram illustrates the amino group which is -NH2 ? There is also the acidic group -COOH which ionizes in solution to form an -COO-and H+groups ? This acid group is known as a carboxylic acid group. ? This is an illustration of the smallest of the amino acids, Glycine. ?Notice that Glycine has an amino group, carboxylic acid group and a R group = H ?A common source of glycine is sugar cane. This image shows a common amino acids, Alanine ?Note the similarity in structure with glycine but this time the R group is -CH3 ? Students are not required to know the structure of all 20 common amino acids Fatty Acids These molecules are the basis of triglycerides and many other types of lipid. These molecules are also the basis of the phospholipid molecules that form the bilayer of the cell membrane. ? The image shows a basic saturated (no double bonds) fatty acid. ?There is a methyl group (-CH3) at one end of the chain. Chain is the formed from a series of cova lently bonded carbons saturated with hydrogens. ?The chain is non-polar and hydrophobic ?The carbonyl group is polar making this ends of the molecule hydrophilic. ? The complex diagram of the fatty acid can be abbreviated to this simpler diagram. ? This image show the unsaturated double bond which is characteristic of animal fats. ?If there are many double bonds the fatty acid is known as polyunsaturated. Micelle ?In water fatty acid molecules arrange themselves into spheres called micelles. The polar carbonyl groups on the outside in contact with water molecules. ?The non-polar tail sections are in the centre away from water. ?This is an important aspect of fat digestion and membrane structure. List collar examples each of monosaccharide, disaccharides and polysaccharides (1) List means to Give a sequence of names or other brief answers with no account. State one function of glucose, lactose and glycogen in animals, and of fructose, sucrose and cellulose in plants(1) State means to give a specific name, value or other brief answer without explanation or calculation.

Nothing

Asp Facility The Central Bank of the Philippines withal known as the Bangkok Central nag Philippians was established during the regime of Ferdinand E. Marcos. Its main documentary is to manage the monetary policy and collect entirely(prenominal) the important wealth of our country. Our term of enlistment was In the Security Plant analyzable of the BSP where the production of bills and refinery of florid takes place. These two things atomic number 18 the blood of our economy that Is Important for us to progress to risqueer standards of competitive advantage over other SEAN countries.The Security Plant Complex or SSP of the Bangkok Central nag Pleasant was designed nearly for the prevention of copy our money supply. The overall structure of the compound Is a very(prenominal) unique one, making It a giant fortress Inside the city. Security measurements are high Like the censored doors, tinted mirrors, hardened walls, and exceptional level of engine room enhancement. If we are going to talk about their machineries that they use in manufacturing and producing money, basing it from money dumb inside the facility, they soothe waste a lot of raw money (moneys that arent accepted because of rough deficiencies).Lastly in terms of structural quality, I an say that it is a solid 10 because they have figure out how to regress a pleasant atmosphere from the hallways up to the manufacturing facilities. Video-showing The Video showing we watched was about the History of our money, from the first generation to the modern generation of money and how these things are being created. They also let us watched how to create our money, the protective wipe features of each of our money have and the refinery of gold in the Philippines.History of Money The whole video was a good persona of the Philippines money history. They told us hat from coins, they have started creating bills in the Spanish Era to lessen the cost of production. In the American Era they have know n our bills as the English Series since the American overtook us that time. That time was a big boom for the Philippine economy thats why the English series was replaced by its new clod name the Filipino series. After the People Power Revolution, the establishment of Basing Albanian banknotes took place and replace the older banknotes.Lastly, the establishment of the BSP hurt all the remaining banknotes to create a to a greater extent(prenominal) specific note that the people go out accept as a legal tender. Last socio-economic class they have created new banknote bills that are known as the modern generation of bills. These bills have exceptional security system features that prevent other people from copying and creating replicas. Bills that have lower value have lower safety features while bills with higher values have a higher safety features. This way of security is for the stability and safety of our Monetary Policy.Gold Refinery The SSP is also responsible for the ref ining the gold that is being legally sold to our country. They do this passage to weld the gold into formal shapes which is stored somewhere in our country. The first process of refinery is melting the collected gold for it to be malleable and to turn into a formal shape. The next step is for the blacksmith to target the gold in a plate where it can be shaped. The last step is to wait for the gold to be cold enough to be handled by tongs and put it in the reservoir. This process is important to easily count and weigh the gold that is collected.The video also told us that even the dresses they employ in the process are filtered because of the gold dusts it contains. The SSP always necessitate to keep in touch with these things to protect our gold reserves. After the video, we so moved on to the tour around the production facility. They showed to us the facilities they use to process the things that we call the legal tender. The following below are the stages of creating banknote s 0 Simultaneous printing The first process is simultaneous printing. The cover they used is 80% cotton and 20% abaca. For the ink to permanently stay on the paper, they must(prenominal) wait a week for it to be fully dry.Intaglio printing The second process is called intaglio. This is where they carved ink in the paper to call for it look better and much appealing to the user. Checking This process is where they lead check whether the money is acceptable in the securities industry or not. This will also tell if the money is ready to be distri besidesed or to be reused. purgative The last process is the releasing of the money to the economy by distributing into different banks in the Philippines (they Just told us this process). As the day goes by, they produce thousands of bill until now they also waste thousands of it. This is because not every machine produces perfect printed money.During the Printing process, they also apply the intaglio and the serial number of the pap er. Even if the money already had a serial number, it is still not acceptable not unless verified by the organisation. But before the verification, they must still check whether the money is acceptable or not. They have 2 ways of checking bills automatic and manual of arms. If a checker randomly pick 10 sheets of paper and all of it are in printed perfect, then the whole put where the 10 sheets are taken is sent to automatic checking but if one of them is not in good condition, then the whole set where the sheets is taken will be sent in manual checking.In automatic checking, they directly .NET the set of sheets in the intaglio process while in the manual process, each sheet in the set is checked for security measures. After all the acceptable sheet is collected it goes to numbering and then verifying. Lastly, the printed money is reserved for future purposes. Security documents and Special Medals While in the middle of the tour, we also saw that bills are not the only thing that they produced but also security documents like passports and land titles. They verbalize that it will be much easier for them to produce it here than any other place for security.We awe how they compile each paper turning it into a new and ready to use passports. Use in creating these kinds of titles. It a bright yellow-green paper and has a border. They also produce special medals like honor medals and presidential medals which is used in special events. This medal is commonly made in gold that came from our gold reserves. Coins After touring us in the bills and documents facilities, they then took us in the coins compiling facilities. Here are the stages of coin processing Production of blank coins Our tour pathfinder said that the blank coins we used came from South Korea.These coins are made from nickel and silver and as same as the value of what it says. For example, a one peso coin also has a value of one peso in terms of metal value. This is used for the security value of th e money and will prevent melting of coins to chance on more money. Carving of coins The next process after the shipment of the coins is carving it into money which it will be used as a legal coin. They used a machine to do this process due to the supply. Compiling In this process they used a machine to produce a set of coins which is for the distribution of the coins.The machines cover the set with paper and then sent to another machine which sends the set of coins into a box where it will be distributed. The end of tour The tour guide said that the main objective of this Facility is to protect and create the monetary supply. We all know that the BSP objective is to stabilize the financial status of the economy. To do this, they must repose the monetary supply to prevent it from being produced by others using its security features. They must realize that they are one of the most important sectors of the government and without them here will be no balance in the country.BSP as a wh ole, our tour guide said, is a foundation of the economies wealth and sustainability. BSP keeps the economy balance by controlling and regulating the monetary policy and managing all the banking and non-banking institutions in the country. onward we end our tour, our tour guide lets us ask questions about the tour. virtually of us ask about the security measures of each bill and how can we really distinguish the real from the fake. The guide tells us that they sell simple Before we leave, she asks us if we want to buy some old commemorative bills. These ills have no monetary value but only as a souvenir.Some of bought some of it but I cypher that they Just waste their money because they Just used it to buy a non-legal Recommendation The Tour First of all, the tour is very educational but boring. So boring that the only thing that keeps me from sleeping and listening is myself chatting with others. They should have given us good tour guides which have both(prenominal) the skill a nd the c accidental injury. Second, they should only allow the tour if there is an activity in the refinery because its so unfair if only others saw it or much better if all the tour schedules is at the same date which the gold will be refined.Lastly, they should also make the tour a happy one that will jazz up the student from listening. The Facilities Their facilities are good but they should also realize in wasted materials they used in creating bills and other products. As I have said before, they still waste thousands of bills and also thousands of products that should have been already distributed or used as a reservation for the future cases. They should improve their machineries and increase its accuracy to achieve a better potential and maximize our resources. The VideoThe video is also a life learning footage but its a little bit boring because all it does is explain and tackle everything about the history of money. They should apply at least some real life footage Just to wake us up or boost us. They could also use some games or tricks Just to keeps us in touch in them or make them see if we are still listening or not. The SSP The Sports complex must add more features in managing the whole process of manufacturing our monetary supply. To sum it up, they still need manage more things to do its duties and obligations in our country.NothingChina and Vietnam sold their products In cheaper price than E local product and also cheaper than the products HTH being sold in post countries itself, China and Vietnam (dumping). In EX. point of view, China and Vietnam are market economies which means that those two countries domestic prices are artificial.According to financial times, anti dumping usually used in large scale business and capital intensive like steel and in this context, enclothes making is not one of those. Shoes are not the only product that protected by anti dumping in ELI. In 2005, round industry also being protected by anti dumping agains t China and Vietnam products. Some observers think that it was unfair to combine Vietnamese and Chinese product In the same trade slut but In other hand, European semicolons conclude that Vietnam and China bicycle have same type and distribution.The anta mumping causes low Import shoes product from China and Vietnam and It shape opportunity to other country to get down the market since E consists of lots of countries and consumers. CASE 8- I DISCUSSION QUESTION 1 . When tariffs are imposed on European imports of shoes from China and Vietnam, who stands to gain? Who stands to lose? In the situation when tariffs are imposed against China and Vietnam, E countries will get more gain because if China and Vietnam still want to enter Ex.s market, they must contain high tariff to E government which means, high Income for ELI.In addition, the situation can also give advantage for other country such as Indonesia to enter the market because E not Imposed ant dumping to Indonesian product, y et. Surely, the situation will make China and Vietnam go Into collapse because they must pay high tariff with uncertain profits. 2. European policy makers object to the fact that some Asian shoe production is government seized. But as an editorial in the Financial times noted If Beijing and Hanoi want to subsidize European consumers to establish their shoe collections, let them .Do you agree? Im not agree with that. In my opinion, government of China and Vietnam have flat coat why they subsidize shoe production and that reason is to fulfill their peoples need rather than to fulfill other countries people. Penthouse exportation the products to other country can give Income to government but I think It will be better for them to satisfy local people need first and they can satisfy other countries need next. 3. Antiquating countries can be described as a form of shelterism. As the global retentions.Is this a positivistic trend or are such policies likely to prolong the recession? In my opinion, anti dumping can be described as protection to local product against the import one. Local product can help countries to help from crisis because the money flow only happened in one country. I think it is a positive trend and can make a country become more independent and survive from the crisis. If they dont do antiquating, it can can harm their local product, make them more dependent to other country.NothingChina and Vietnam sold their products In cheaper price than E local product and also cheaper than the products HTH being sold in home countries itself, China and Vietnam (dumping). In EX. point of view, China and Vietnam are market economies which means that those two countries domestic prices are artificial.According to financial times, anti dumping usually used in large scale business and capital intensive like steel and in this context, shoes making is not one of those. Shoes are not the only product that protected by anti dumping in ELI. In 2005, bicycle indu stry also being protected by anti dumping against China and Vietnam products. Some observers think that it was unfair to combine Vietnamese and Chinese product In the same trade slut but In other hand, European semicolons conclude that Vietnam and China bicycle have same type and distribution.The anta mumping causes low Import shoes product from China and Vietnam and It become opportunity to other country to enter the market since E consists of lots of countries and consumers. CASE 8- I DISCUSSION QUESTION 1 . When tariffs are imposed on European imports of shoes from China and Vietnam, who stands to gain? Who stands to lose? In the situation when tariffs are imposed against China and Vietnam, E countries will get more gain because if China and Vietnam still want to enter Ex.s market, they must pay high tariff to E government which means, high Income for ELI.In addition, the situation can also give advantage for other country such as Indonesia to enter the market because E not Impos ed ant dumping to Indonesian product, yet. Surely, the situation will make China and Vietnam go Into collapse because they must pay high tariff with uncertain profits. 2. European policy makers object to the fact that some Asian shoe production is government seized. But as an editorial in the Financial times noted If Beijing and Hanoi want to subsidize European consumers to build their shoe collections, let them .Do you agree? Im not agree with that. In my opinion, government of China and Vietnam have reason why they subsidize shoe production and that reason is to fulfill their peoples need rather than to fulfill other countries people. Penthouse exporting the products to other country can give Income to government but I think It will be better for them to satisfy local people need first and they can satisfy other countries need next. 3. Antiquating countries can be described as a form of protectionism. As the global retentions.Is this a positive trend or are such policies likely t o prolong the recession? In my opinion, anti dumping can be described as protection to local product against the import one. Local product can help countries to help from crisis because the money flow only happened in one country. I think it is a positive trend and can make a country become more independent and survive from the crisis. If they dont do antiquating, it can can harm their local product, make them more dependent to other country.

Branding and advertising Essay

In recent years there has been more of a excite towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non- successful product.These observations take away to an important marketing theorem Successful brands are built on successful products.The belief is that without great products, great brands could neither not exist nor withstand the rivalrous market. In a short paper, answer the following questions pertaining to the theorem.Do you agree or disagree (partially or completely) with the theorem that successful brands are built on successful products? Why or why not? Provide examples of brands and their products that a) prove the theorem and b) disprove the theorem. Explain your reasoning.Why do so many companies appear fixated on branding rather than on ultimately developing successful products? In real terms, how would you as a marketing executive balance these two market ing forces? In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product.

Human Trafficing: Are We Doing Enough? Essay

Human trafficking has been around for the same amount of time as inequality among peck so basically, all of homophile history. People are bought and sold, and treated and traded like objects. This has always been part of our society, however dominate. Slavery, prostitution, illegal aliens all of these things tolerate roots in human trafficking. Since ancient Egypt, when thousands of Hebrews were coerce build the pyramids, to present day Italy where hundreds of women are forced to submit their bodies every day. We are thankfully becoming less and less tolerant of this cruel employ in the modern world. Yet, because our tendency to look the other(prenominal) way, to pretend to not know the truth, hundreds upon thousands of wad are still being trafficked every year, some dear under our nose here in America. Weve created anti-trafficking laws, passports, citizenship papers, as salubrious as heightened border patrols and increased airport security. There are those who would have you believe that this is comme il faut it isnt.Many people see the fact that human trafficking is slightly declining as a sure sign of success. But like so many other things in the world, our nations economy, the availability of jobs, and the price of gas human trafficking like all these things has fluctuation. Traffickers leave find ways around our barriers, loopholes in the system, what have you unless we stop this for good. Moreover, it is incorrect to say for sure that this problem is declining. How does one even come to that conclusion? Fewer traffickers are being caught so its plainly getting better Im not buying it. With human trafficking being what it is, underground, unspoken, unnoticed we can never be sure of all of the statistics. And another frightening thought to explain this suggested decline Perhaps have traffickers have just developed new smuggling methods and new ways of bypassing security. That would mean that more(prenominal) people are being trafficked t hen we currently estimate and that the problem may actually be increasing instead of decreasing.As stated earlier, prostitution, both(prenominal) legal and illegal forms, has very close ties to human trafficking. This can be seen mainly in several countries of Europe. While prostitution may not be legal across the whole continent, the countries in which it is have shown a distinctly higher rate of trafficked women. As author and activist Christine Stark states on referee Talking, a National Public Radio station, What we have found is that legalization has caused an increase in the trafficking into the area where the legalization exists.The state then becomes the pimp. Obviously, places where prostitution in legalized is going to have a higher demand for prostitutes, thus increasing the illegal trafficking of women there. Though it may sound like a radical base in some parts of the world, the apparent solution here would be to ban prostitution everywhere, which would be much more of a possibility if people understood its effects. The U.S. Department of State in 2007 June issue of the Trafficking in Humans Report stated, prostitution is inherently harmful and dehumanizing and fuels trafficking in persons. With any luck, people will start to accept this as a fact that it is rather than the opinion some see it to be.Another product of human trafficking is illegal immigration, or people invigoration in countries unlawfully. Illegal immigration has a number of negative effects on a nations economy as well as its society. These illegal immigrants or aliens as they have come to be known, have quite a few disputes surrounding them. First is the argument of whether or not it is correct to use the term illegal alien. Though still an ongoing dispute, the side for it seems to have a lot more accreditation. Assessed January 18, 2007 on illegalaliens.us, life history an illegal alien an undocumented immigrant is like calling a burglar an uninvited house guest.Theres als o the threat of terrorism and terrorist attacks that comes with having undocumented people in a nation. And lets not forget the public work forces valid scare, the fact that illegal immigrants slip jobs from those people who reside in that country legally. All these things point back to human trafficking and the damage it causes wherever it goes. The U.S. itself has 11 million undocumented people living in its borders. Thats 11 million people we dont have any records of, no information about, no accounts of any kind for. We drive to put a stop to illegal immigration here and now, or its only going to get worse.What have we learned thus far-off? Prostitution is morally wrong and fuels the trafficking of women everywhere. Illegal immigration is a huge detriment to a nations economy and society. Human trafficking is like a slow moving hurricane, bringing terrible destruction wherever it goes. If something is not about this problem soon, we cannot hope to improve as a nation. If some thing is not through about this problem now, we cannot hope to improve as people.

Mass Marketing and Mass Customization Essay

1. Stragetic merc yieldiseIn its strategic federal agency, merchandise focuses on line of works intentions in a merchandise and the sum and timing of realizing those intentions. The strategic role of merchandiseing is quite distinct from selling management, which deals with developing, implementing, and directing programs to achieve designated intentions 1.1 Concept of strategic marketingAs shown above, the marketing usage plays at different levels in the organization. At the corporate level, marketing inputs (competitive analysis, market dynamics, and environmental shifts) be essential for formulating a corporate strategic plan. Marketing represents the frontier between the marketplace and the union, and knowledge of current and emerging happenings in the marketplace atomic estimate 18 extremely important in any strategic planning exercises. At the other end of the scale, marketing management deals with the formulation and implementation of marketing programs to obl ige the perspectives of strategic marketing, referring to marketing system of a product/market. This time, marketing dodging is developed at the business unit level.Marketings Role in the OrganizationOrganizational levelRole of MarketingFormal constructCorporateProvide client and competitive perspective for corporate strategic planning Corporate marketingBusiness unitAssist in the increase of strategic perspective of the business unit to direct its future course Strategic marketingProduct/marketFormulate and implement marketing programsMarketing managementTogether, the strategic ternary Cs form the marketing system triangle. Allthree Cs-client, corporation, and competition- ar dynamic, living creatures with their own objectives to pursue. If what the customer wants doesnt consort the needs of the corporation, the latters long-term viability whitethorn be at s move. Positive matching of the needs and objectives of customer and corporation is mandatory for a changeless good relationship. But such(prenominal) matching is relative, and if the competition is qualified to offer a cave in match, the corporation will be at a blemish over time. In other words, the matching of needs between customer and corporation must not only be positive, it must be conk out or stronger than the match between the customer and the competitor. When the corporations undertake to their customer is identical to that of the competition, the customer arsenot differentiate between them. The result could be a evaluate war that whitethorn satisfy the customers but not the corporations needs. In summary, marketing strategy, in terms of these three key constituents, must be defined as an endeavor by a corporation to differentiate itself positively from its competitors, using its relative corporate strengths to better satisfy customer needs in a given environmental setting.1.2 Example for marketing strategy1.2.1 Around the WorldThere be a lot of corporations succeed in marke ting strategy. The most highlight sensation is Samsung. Just a few years ago Samsung was struggling to catch up in the smartphone market. Now it seduces much of them than anybody else and has Apple on the back foot, in addition to being the worlds largest technology fraternity by revenue. Samsungs aggression has gotten it into trouble in the past, losing a high profile case to Apple for imitating its design. But the reputation hit and the fine were a small price to lucre. The club pivots and produces quickly, advance out with a mannikin of devices. It sees what the market responds to, pushes successes, and kills failures. And now, rather than just providing a cheaper and lesser iPhone, its differentiated itself with larger screens, different features, flourishing marketing, and delivering what consumers want. The Note is a perfect mannequin. The company found through market research that Asian-language speakers in particular wanted a device that they could hand-write on, because d grossing characters is easier with a pen. The result was a combination phone/tablet (phablet) thats been an unexpected hit.1.2.2 VietnamIn Vietnam, the marketing strategy has just started in 2006 (as Vietnam joined WTO). Therefore, marketing strategy could count on the fingers of one hand. But there still be some corporations do that. As we know they ar ICP, THP, and Vinamilk To Vinamilk, at the beginning, Vinamilk just salaried their intension in dissemination. But later, the most important thing that they concerned close is to build the trust and whole step (especially after the melamine incident) As the quality is acquired, Vinamilk starts a further step forward in building the trust in their customers. In order to do that, they aim to produce milk from internal initiative through developing and supporting farthestmers in their dairy herds. After the melamine incident, it crystallises a positive impact on Vinamilk. So that Vinamilk can make a further step to i ncrease customers aw beness in products quality. In 2011, Vinamilk went in making trust by cooperating with headspring-known milk and nutrition research centers. In that way, Vinamilk can be more proactive in meeting the milk and nutrition which suited the Vietnamese. 2. Mass marketing2.1 DefinitionMass marketing is a market strategy in which a unshakable decides to ignore market segment differences and appeal the whole market with one offer or one strategy. Companies use slew marketing to promote a individual(a) product or service to as more people as probable without differentiating how various segments of the market might respond. For usage, a fast-food chain might offer the analogous hamburger promotion at all of its franchises to create a shoot for its clean product. The idea is to broadcast a message that will r distributively the largest number of people accomplishable. By exceeding the largest listening practical, exposure to the product is maximized. In theor y, this would directly correlate with a larger number of sales or buy in to the product. It is the technique of trying to spread our marketing message to anyone and everyone who are involuntary to listen. It enables us to r separately a encompassing range of services to take any job that comes on our way. Some examples of skunk marketing strategies would be direct mail, yellow page ads, billboards, radio ads, free dinner seminars, etc A crowd together market is a general population which can be targeted at wide for the sales and marketing of a product. A jalopy market is broad in nature and is not categorized by demographics.For example Automobiles cars and devil wheelers, usually target the plenitude markets with heterogeneous ages, locations and preferences. . However these megabucks markets can be further diversified into smaller segments. Products which target a bus market generally vary their promotion strategies according to the market. Example An automobile compan y or a telecom company targets a mass market. However each soulfulness might have a different preference for automobiles or telecom service providers. Does within the mass market, there exist individual segments. A smart marketer will try to promote his product to the biggest chunk of the mass market. For example In soft drinks, Pepsi is targeting the youth, but on the other hand coke is targeting whole families through defining levers. Thus coke has a bigger market and it is a more widely recognized brand when compared to Pepsi. 2.2 purportThe purposes of undifferentiated marketing are several. Mass marketing focuses on high sales and low prices. It aims to provide products and services that will appeal to the whole market.It announces the front of your small business and products to the general public and attracts as umteen eyes to the brand as possible. By doing so, it acknowledges you to gauge which segments of the market are most kindle in your brand and adjust your mar keting to target them more specifically. Mass marketing also saves the expense of market research and targeted campaigns by allowing you to reach the market as a whole and fine tune your efforts later on once revenue is comfortably consistent.Henry intersection realized this when he created the Model T. forward him, the automobile was a niche product for the wealthy. Ford developed a vehicle that was accessible to all and made millions. The reason mass marketing strategies take a shit at all is because at any given time, there is approximately 3 percent of the market that is actively looking for what it is you have to offer. For example, 3 percent of people are actively in the market, as we speak, for a new car, a new home or whitethornbe even a new advisor. Mass marketing strategies rely on this 3 percent to give you a return on your investment. To be successful utilizing these strategies, you have to invest a significant amount of time and money upfront to see any response. Ma ny advisors spend a lot of years and money competing with other advisorsin their market over this small need help now market.2.3 BackgroundMass marketing has its origins in the 1920s with the inception of mass radio use. This gave corporations an probability to appeal to a wide variety of latent customers. Due to this, variety marketing had to be changed in order to persuade a wide audience with different needs into buying the same thing. It has developed over the years into a worldwide multi-billion buck industry. Although sagging in the Great Depression it regained popularity and act to expand through the 40s and 50s. It slowed during the anti-capitalist movements of the 60s and 70s before coming back stronger than before in the 80s, 90s and today. These trends are due to corresponding upswings in mass media, the enkindle of mass marketing. For most of the twentieth century, major consumer-products companies held fast to mass marketing- mass-producing, mass distributing and m ass promoting about the same product in about the same way to all consumers. Mass marketing creates the largest potential market, which tames to lowered appeals. It is also called overall marketing.2.4 ProductsFor certain types of widely consumed items such asnecessities, furniture, artwork, automobiles, residential communities, soft drinks and personal computers,mass marketing approach makes the most sense. Typically, things which are perceived to be necessary to the consumer are subject to mass marketing. Resources of mass marketing provide greet-effective marketing solutions for small and micro businesses, including start-ups. For example, toothpaste isnt marketed to one particular market segment.It is sell in huge quantities. A company or individual who manufactures toothpaste wishes to get more people to buy their particular brand over another. The goal is that when a consumer has the option to select a organ pipe of toothpaste, he would remember the product that was market ed. Often, this type of general appeal is supported by positive, emotional settings, and a big umpteen reinforcers at the point of purchase. liberty chit through any supermarket, and you will observe hundreds of food products that are perceived as high-pricedly identical by the consumer and are treated as such by the producer, especially generic items. Many mass marketed items are considered staple items. These are items peopleare accustomed to buying new when their senior ones are use up.Even products kindred politicians and services from professions such as law, chiropractic and medicine, are subject to mass marketing. A company that sells affordably priced products that appeal to a wide variety of consumers. Mass market retailers are not necessarily known for selling durable, high-quality merchandise or for having exceptional customer service, but they do meet consumers wants and needs, at reasonable prices. Examples of mass market retailers include big box stores such as T arget, Sams Club and Best Buy, as well as brands like Levi Strauss and Gap, and e-retailers like Amazon. Supermarket, drugstore, mass merchandise and warehouse chains, are all considered mass market retailers.2.5 Shotgun ApproachThe shotgun theory is an approach of mass marketing. It involves reaching as many people as you can through television, cable and radio. On the Web, it refers to a lot of advertising done through banners to schoolbook ads in as many websites as you can, in order to get enough eyeballs that will hopefully turn into sales. An example of shotgun marketing would be to simply place an ad on primetime television, without focusing on any specific group of audience. A shotgun approach increases the odds of hitting a target when it is more difficult to focus.2.6 Strategy All things to all peopleIt is the technique of trying to spread our marketing message to anyone and everyone who are willing to listen. A truckload of general advertising is done to the mass market in the hope that some of them will hit a target. It enables us to reach a wide range of services to take any job that comes on our way and ultimately we run a jack of all trades and a master of no(prenominal). Mass marketing quite simply targets the masses without any concern over addressing different needs and desires of different segments of the population. Mass marketing can be effective for products that are helpful to the majority of people. Advertisers often combine more than one type of ad around a iodin theme or slogan to help the product sire more familiar with consumers. Companies aim mass marketing at the total market for a particular product. With an un-segmented strategy a firm develops a single marketing mix one combination of product, price, promotion anddistribution. Companies that adopt mass marketing take an undifferentiated approach that assume that all customers in the market have similar need and wants that can be reasonably satisfied with a single marketin g program. Coca-Cola, for example was available in only one flavor and in one type of bottle. Another example of mass marketing was Henry Fords offer to consumers of only one car Model-T in just one colorise.2.7 Advantages and disavantages2.7.1 AdvantagesProduct Life CycleA mass marketing approach may offer an advantage in cases where a product has reached the end of its life cycle. A products life cycle charts its course within a consumer market, from its first appearance on the market to increasing sales followed by its eventual decline in popularity or demand. A decline in sales regular(prenominal)ly marks the end of a products life cycle, regardless of what type of marketing approach you used. At the beginning of the life cycle, businesses may use mass marketing approach to obtain the most sales possible from targeted consumer markets. Once sales start to slow, these marketing approaches show little potential for increasing sales. By using mass marketing approach at the end of a products life cycle, businesses may increase the likeliness of sales by making a product available to other market sectors.Economies of scaleWhen applying the mass marketing approach, the companies are able to produce in large scale. This requires that companies have to invest in the modern equipment, improve leadership. Moreover, the production processes need to be standardized in order to gain the economies of scale. For example announce messages by mass media can reach millions of viewers in a single showing, and economies of scale make mass distribution cheaper than regional deliveriesSpreading of guessWhen investment in capital is scattered, the companies can minimize changes of demand. For example, if one segment is crashed, this is likely to be compensated by other segments.Brand awareness and valueWhen applying mass marketing approach, your brand will appear in many segment markets. This will help your company build a strong brand. For example Hoang Anh Gia Lai has bee n a wood manufacturing company since 1990. In 2009, this company invested in estate and succeeded quickly thanks to this famous brand2.7.2 DisadvantageMarketing costWhen applying mass marketing approach, companies have to implement the promotion strategies such as advertising, public relation (PR). For example when introducing toothpaste product P/S, Unilever implements advertising campaign on subject area television take, even on local television channels. According to experts, brands that are as large as P/S, are advertised 30-40 times in a single day on VTV3 channel. The price of a single advertising range is between 7 million vnd to 40 million vnd in accordance with advertising time. It is just a single channel in fact, P/S has also been advertised on VTV1, VTV2, and many local channels such as DRT And in addition, Unilever also has to carry for banner cost, labor cost And P/S is also a single Unilevers product. Therefore, Unilever spends millions of dollar a day on advertisi ng. Research and development cost and fierce completionToday, technology has become the most important element in business. This factor is vital factor especially for market leaders. In many cases, the new products of competitor are able to dominate market, even are able to make your products disappear. For example Kodak is a photography company. While Kodak is competing with Fuji, a photography company from Japan, the invention of digital camera almost makes those companies to be in bankruptcy. Another example, Unilever and many detergent manufacturers are anxious about the invention of ultrasonic washing machine. This may lead to the disappearance of Omo (products of Unilever)Market research costToday, when the supply of many commodities overcomes the demand, the society changes from manufacturer society to consumptive society. The marketing concept also changes. The manufacturers, now, have to find out the needs of customer, and try to satisfy them. The manufacturers no perenni al pay attentionabout how to find out markets to sell their products, therefore, they try to produce as much as possible. And in order to satisfy various needs, companies have to spend much time and money on market research activities such as population census, level of economic growth, demography, culture, polity, national indemnity 3 Mass customization3.1 DefinitionMass customization was first popularized in 1993 by B. Joseph Pine II in his book Mass Customization The new Frontier in Business competition and defined as developing, producing, marketing and delivering affordable goods and services with enough variety and customization that nearly everyone finds just what they want Indeed, mass customization did not become a tangible innovative business trend until the second half of the 2000s thanks to rapid manufacturing and information technologies and more structured customer-manufacturer interaction methods A completed definition appeared. Mass customization, in marketing, man ufacturing and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibleness of individual customization. Mass customization has become particularly important within the fashion industry, where there is an increasing demand for personalized clothes, handbags, shoes etc.3.2 Characters of mass customization It is an growing of mass production, which seeks to answer customers needs, requirements and wishes for having individualized and personalized goods and services. This also implies the production of high quantity at low costs. It leverages on new information technologies and innovative manufacturing processes to keep in line high volumes at low cost It produces goods and services to meet individual customers needs with near mass production efficiency3.3 key success factors of mass customizationCustomer sensitivity. Refers to customer demands for indivi dualized and customized products, which depends on two main factors 1) Degree of customers sacrifices (how much he is willing to pay and how long he is willing to wait) 2) Firms ability to produce according to customersspecifications within a reasonable time and cost limits. Process amenability. Manufacturing technology and information technologies must be available for mass customization systems and products must be designed to be customizable. Competitive environment. Market conditions will support competitive environment. Being the first to implement mass customization in a particular industry may lead to gaining competitive advantage but when mass customization becomes more common, there are fewer opportunities to achieve that. Organizational readiness. Organizational readiness refers to the firms attitudes, culture and resources. The firms management should be open to new ideas and aggressive in competitive advantage and the promotion of a culture through the development of net works, new products and process technologies.3.4 ExampleIn 1996, Dell drew peoples attention to completely-new computer marketing strategy called Build-to-order Marketers must first consult with customers to determine their requirements, then realize exactly what customers need and finally, use the information in product design processes. Dell Computer was also eager to use this method very successfully in building a database for their website. They allowed individual customers to assemble and purchase computers and accessories directly via the website www.dell.com. In 2000, Dells revenue reached $ 50 million per day. In 2001, Dell surpassed IBM to become the multinational computer technology company having the largest market share in the world. The success of Dell shows trends and demands to shift from mass production to mass customization. A typical example can be found easily through fast food outlets providing burger and chips at a low price. However, until 1995, this model beca me backward to market growth. Therefore, McDonalds quickly shifted from mass production to customer requirements. McDonalds added meatballs, pizza, sandwich, apple pies and ice cream to their menus. Moreover, the menu is suitable for each country and is written in many languages. For example about Big Macs (hamburgers sold by McDonalds) in India where the majority of people are Islamic, pork is replaced with lamb on the menu, and drinks also diversify with beer and wine-colored beside Coca Cola , Pepsi and 7 Up . The size of the glass also varies by regions large glasses of water in the U.S. and smaller glasses in Asian countries. The present success of McDonald allover the world shows a good change in their strategy.3.5 Advantages and disadvantages3.5.1 AdvantagesBenefits to the economyApplying the method build to order, no goods are actually made until the buyers send an order. Unwanted and out-of-date products, which are wasted to our limited resources, are eliminated. Because ma ss customization uses build-to-order, which requires a very short lead time from the receipt of the customers order to the delivery of the product, speedy response and perfect coordination of all types of input is necessary. Therefore, it would be suitable for the companys functional departments such as procurement, manufacture, assembly and logistics to be addressed which market nears the customer. Specalization will save our resources because it tailors cost and time despite of mass production. Blue-collar workers (people who do physical work in industry) in developed countries will benefit as they have more jobs in their local without going to any far countries. Manufacturers, who always want to sell to large populations of developing countries, believe that their local subsidiaries are able to independently meet the needs of that market without direct producing from parent company. Therefore, developing economies will also benefit as more knowledge-based jobs moved to their cou ntries.Benefits to manufacturersBy applying mass customization and build to order strategies, products are only manufactured when a customer order is received. As nothing is produced until an order is received, there are huge saved successes to be harvested by eliminating of unsold goods, goods in process and raw(a) materials. In the case of Dell, payment is poised upfront when the customised order is received. Therefore, the companys cash flow position improves and financial risk is reduced. Tseng and Jiao (1996) pointed out that in high volume production mass production shows an advantage due to the economy of scale. However, with low to middling volume production, where production quantity cannot give funny result to buyers profits, customers are willing to pay more because their special and divers needs are satisfied. Consequently, small and medium enterprises, that have obstruction achieving economy ofscale, have the most to gain from mass customisation. In taking a custom er order, closed information about the customers preferences is collected thus generating a profile of the customer. By keeping profiles of all customers in a database, the company is able to design a customised marketing strategy for each individual customer. More importantly, knowledge of the customers profile allows the company to better manage the relationship it has with the customer. This stage also helps the company reduce the cost for market research.Benefits to customersThe most obvious benefit to the customers is that goods that can meet the exact needs and wants of an individual are available at prices comparable to those of standard mass produced goods. Fiore et al. (2001) state that in the fashion apparel industry, the process of configuring and designing clothes by themselves proves to be a stimulating experience. The sheer novelty, intriguing application of right technology such as body scanning and pleasure from involvement in the creative process may prove as desir able as the apparel itself. As build to order becomes the norm in industry, customers can expect shorter lead-time to delivery. Long wait for goods due to out of stock situation would no longer occur.3.5.2 DisadvantagesDrawbacks for the customersA major concern of customers is whether there would be higher(prenominal) prices for customised product. In short to medium term, pricing would likely be higher than mass produced goods. In the longer term, when mass customisers compete among themselves, prices are expected to fall. A key disadvantage of customised goods is the difficulty in comparing between suppliers. Different suppliers rarely offer the same options for their goods. Therefore, some benefits of share information between customers are lost. Consequently, the lack of comparison and competition may result in higher prices for customised products than mass-produce ones. Suppliers are likely to apply value-based pricing rather than cost-based pricing. In value-based pricing, price is set based on the feeling value that customers think about goods. In cost-based pricing, the price is set based on the actual cost of production. However, this disadvantage to the customer is an advantage to the manufacturer who gains a higher profit on customised product. Because thecustomer is given multiple choices product, identifying the real cost of the customized product may prove difficult. When the number of product options increases, so does the complexity of cost estimation. To separate the risk of costing, manufacturers may place higher profit on all features of the products. Lack of product knowledge by some customers may result in wrong exposit and unwanted products. There is also increase in the performance of the customised product due to lack of comparison. Helping customer to learn how to configure the products is an additional unpredicted cost. Entering into the loneliness of customers can be a major concern. Personal information is extracted during pro duct detail stage and set database. The information is then sold to other suppliers without old agreement of the customers this company may have to be faced with punishment.Drawbacks for manufactures & the economyAlthough there are many substantial researches into the subject, there are very few actual successful organisations that a working framework can be modelled coherently. A key problem of mass customisation is deciding on the options for customers. Gilmore and Pine (1997a) warned that customisation options should be restricted to limit options for customers to choose, in order to avoid wasteful efforts. Another difficulty is too definite the amount that the customer is willing to pay for functional goods. Mass customisation faces the hard task of changing their organisational structure and culture. When the progress go wrongly, factory productivity and capacity planning can be seriously affected. The complexity of supporting multiple types of product can result in increased cost due to lower worker, higher machinery cost and higher inventories of goods in process and finished goods. Other concerns are constant re-training demand, production delays and product quality issues. Substantial investment in information technology is required to create the close relation between all organisations value chain and external suppliers and intermediaries. As information technology becomes obsolete (out-of-date) sensibly quick, keeping the information infrastructure can increase cost. Approriate market players, whose strategy is to focus on small part of the market, will be the biggest losers. Mass customisation organisations are able to enter all parts of the market, at mass production pricing. Market manufacturers that do not change will not survive. MichaelCox, chief economic expert at the Federal Reserve Bank of Dallas, in concurrence with Toffler lamented that If you dont customize, youre going to lose business in todays marketplace. (Wall Street Journal, Apri l 29, 1999, pp. A1). Finally, we may have a remarkable situation, where the market is dominated by a few super efficient mass customisation organisations. Entering into the privacy of customers can be a major concern. Personal information is extracted during product detail stage and set database. The information is then sold to other suppliers without previous agreement of the customers this company may have to be faced with punishment.4 Mass Marketing and Mass Customization1. Goal-to appeal to an stainless market, create the largest potential market and reach the highest turnover. -Delivering goods and services at prices low enough that nearly everyone can afford them.-to meet consumers diverse and changing needs at near mass production prices. -Delivering affordable goods and services with enough variety and customization that nearly everyone finds exactly what they want.2. Strategy-using one staple fibre marketing strategy to approach the entire market. -using different methods designed to target each specific population segment.Because Mass Marketing is a market coverage technique that does not distinguish or recognize any substantial differences between customer segments, it only use one basic marketing (single marketing mix) strategy by utilizing mass distribution and mass promotion to appeal the entire market place. On the contrary, mass customization uses many different methods to satisfy each specific customer segment. There are 4 types of mass customization (which are collaborative Customization, Adaptive Customization, Transparent Customization and Cosmetic Customization) and in each type the company has different ways to communicate with customers. For Collaborative Customization, the company works in partnership with individual customers to develop precise product offerings to best suit eachcustomers needs. For Adaptive Customization, the company produces standardized products that are customizable by the end-user. Transparent Customization is w here the company provides unique products to individual customers without overtly stating the products are customized. And Cosmetic Customization produces standardized products but market the products in different ways to various customers.3. Tools-utilizing mass distribution and mass media.-using technologies such as computerization, internet, product modularization, and lean production.Mass marketing tries to spread the marketing message to anyone and everyone who are willing to listen and let its products/services known by the greatest number of people so that it can reach potential customers. Therefore, mass media and mass distribution are good tools for the strategy. Businesses can reach the mass market with advertising messages through a variety of media. Radio is the oldest mass market medium. television set quickly took a dominant role as the mass medium of choice of a large number of businesses. Television remained the most effective means of reaching mass market audiences until innovations in technology and the Internet began to change the game around the turn of the 21st century. Newspapers are also a tralatitious mass market medium, although not as effective as radio or television due to the regional or biased nature of individual publications. Mass customization concentrates on using technologies (such as computerization, internet, product modularization, and lean production) in order to make products that genuinely meet customers needs and be able to quickly produce an item only when an order is received.4. Products-standardized products built to inventory.-long product life cycles-standardized modules assembled based on customers needs.-short product life cyclesMass marketing aims to attract all kinds of buyers by producing and distributing the one best product at the lowest possible price no productis made specially for one person or a group of people. Therefore, the products must be standardized to make sure that the vendor can sell their g oods to a large number of customers. Typically, things which are perceived to be necessary/essential to the consumer are subject to mass marketing. It focuses on products that have little change in customers demand, so the life cycles of products are long. In mass customization, products are made to satisfied different customer segment, it also have standardization but for modules to be assembled and made complete products based on customers need. Because the mass customization produces goods in response to volatile market demand, the life cycles of products is short.5. Economics-Economies of scale.-Economies of scope and customer integration.An economy of scale means the decrease in unit cost of a product or service resulting from large-scale operations and it plays an important role in mass marketing. When applying the mass marketing approach, the companies are able to produce in large scale. Advertising messages broadcast over mass media can reach millions of audiences in a singl e showing, and economies of scale make mass distribution cheaper than regional deliveries. Economies of scope are conceptually similar to economies of scale. Whereas economies of scale for a firm primarily refers to reductions in the average cost (cost per unit) associated with increasing the scale of production for a single product type, economies of scope refers to lowering the average cost for a firm in producing two or more products. In mass customization, the product customization concepts and design schemes are determined and agreed between customers and manufacturers. Moreover, by sharing demand and supply information, supply chain partners can better utilize production resources in response to volatile market demand. The integration of customer in manufacturing really helps to make products with reasonable and affordable prices.6. Customer involvement-customers are passively involved in the value chain.-customers are actively integrated into the value chain.In Mass Marketing , products are made before there are orders from customers and they just receive products information through mass media like newspaper, TV or internet then make decisions to buy goods or not. In other words, mass marketing is where the vendor offers a product on a take it or leave it basis, so customers are passively involved in the value chain. In Mass Customization, there are many applications including software-based product configurations that allow end-users to add and/or change certain functionalities of a core product. This involvement of the customer in the design and production stage means that the customer becomes a prosumer as described by futurologist Alvin Toffler in the 1970 book, Future Shock. The prosumer is producer and consumer in concert, defining and producing the product. This type of customization is called Collaborative customization and the customers are really involved in the value chain of products.7. Type of business-big enterprises.-small and medium ente rprises.To carry out a mass marketing strategy, a company must have a strong finance to pay for heavy advertising costs, establishing brands and. The company has to pay a large amount of money on mass media for keep its propose in public eyes. Whereas, in mass customization, thanks to the build-to-order method (products are only manufactured when a customer order is received), the company can reduce the cost of a customized products and avoid unsold products. Moreover, the company creates specific marketing strategies to reach different customer segments, so it can really understand the customers needs and keep good relationship with them. This also helps the company reduce the cost for market research. This is an advantage for small and medium enterprises to start their business with limited resources.5 Which one is dead?Mass marketing strategy is trying to reach market in greater areas by using single marketing strategy. The advantages of this strategy is in terms of low cost in production costs and tends to masters market monopolistic ally as well as can close all markets from competitors. In the past, massmarketing was a relatively common and successful approach. The classic example given is the Ford Motor Company with their standard offering of the Model T Ford, which is the only product they sold for many years and it was only provided in one color (black). Nowadays, mass marketing is facing to the death because of several challenges belowVarious segmented market and different demand of customerTodays marketplaces are individualized, customized, and personalized. A single product offering, therefore, cannot fully satisfy the diverse needs of all consumers in a market and consumers with unsatisfied needs expose businesses to challenges by competitors who are able to identify and fulfill consumer needs more precisely. In fact, markets for new products typically begin with one competitor offering a single product, and then gradually splinter into segment s as competitors enter the market with products and marketing messages targeted at groups of consumers the original producer may have missed. These new competitors are able to enter a market ostensibly controlled by an established competitor because they can identify and meet the needs of unsatisfied customer segments. In young times, the proliferation of computerized customer databases has worked to drive marketing toward ever-more-narrowly focused market segmentsThe ineffiecience of communication to customerMass marketing is an attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing, it maximizes products advertising to consumers. Unlike niche marketing, that targets markets and audiences via research and analytical techniques mass marketing advertises products to a large audience. Until recently, marketers have pretty much taken a mass media approach to their efforts Blast out as m any marketing messages as possible on every medium available as often as you can afford it. In an era when its not really possible to learn anything about the audience and their tastes, this crude shotgun method of attack is pretty much the only option. Mass marketing tactics are really just slightly more sophisticated versions of standing on the street corner yelling at people who walk by, hoping that some small portion of them might be interested in what you have to say.The development of the Internet and social mediaTraditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience, exposure to the product is maximized. In the new millennium, the Internet a mass communications medium- is more and more developing. Besides, it also changes the way people approach new products. The Internet has allowed people to reach out to each other and becomes a powerful force of one. by world wide web and social media, customers are able to connect with others who have similar interest, share experiences about products, complain about poor playacting products or even become brand advocates.. Thereore, customers not mass maketing tools have influence on their decision buying products themselves. The Mass marketing could be coming to an end replaced by a new era of personal marketing. The businesses should make the right marketing strategy to approach their targets.VII. ConclusionMass marketing is old school marketing. No longer can businesses afford to blindly send large volume of the same messages to unqualified recipients. Nor can they afford to treat each customer to same way. Yet many businesses still practice these useless exercises. Plenty of businesses practice bad marketing on a regular basis. Its wasteful and it produces negative effects. With an unfocused target, the wrong people will get the wrong message. As a result, marketing dollars will be wasted. Prospective el ients may look unfavorably on your business because you appear to be careless, desperate, or just plain clueless, and no one wants to work with a business like that. Customers cant be treated anonymously. One of the keys to successful marketing and sales understands your customers needs and pains, and how to better serve them. Personalized marketing will help businesses address these customer needs. Today, when more and more industries move towards creating markets of one, the satisfaction of increasingly individualized consumer demand is a challenge faced by many manufacturing organizations.Consequentially, this situation has led to a rapid growth in the attention given to mass customization for the fulfillment of individual consumer requirements. Customer co-design and integration are the keys tomass customization. This is the core element that differentiates mass customization from other strategies like lean management or agile manufacturing. With todays information technology, m ass customization customers can be included into the value creation chain by defining, configuring or modifying an individual order. Though an interactive website customers can configure specifications of the product or service, advancement and even delivery options. The use of build-to-order methods, where an item is not constructed until an order is received, is an important factor in minimising the cost of a customized product. Mass customization is a reality because it is an irresistible strategy for both manufacturers and customers. Producers are able to reduce their inventories and manufacturing overhead costs, eliminate waste in their supply chains, and obtain more accurate information about demand. Including the customer in the product design also establishes an individual contact between the manufacturer and customer, which offers possibilities for building up a lasting relationship. Mass customization technologies make it possible for companies to create a cost efficient value chain, while increasing flexibility towards answering customers needs from heterogeneous market demands. In this way, companies pay more attention in delivering products and services, and, instead of focusing just on acquiring new customers, they concentrate on building lasting relationships with the existing customers. Involving customers into the companys value creation process increases their sense of contribution in the end product and brings real first hand customer knowledge. Small and medium enterprises comprise most of the worlds manufacturing sector.In addition to feeling intense pressure from low-cost international competitors, these organizations have to deal with rising raw material cost, customers demanding high quality service, support, and product variety. Mass customization has snuck up on many of us. It has happened gradually and has moved from industry to industry without carrying the mass customizing label. We have gotten used to having our products and ser vices customized without having the label mass customizing used to define customizing what is happening. We take mass customization for granted. We turn on our computer, click on Word, choose our favorite font, our color of the day, and the stationery that we think will impress our reader, and within seconds we are creating a document that we have quickly and effortlessly customizedto meet our personal desires. We believe that mass customization has great potential to be a source of sustainable financial and strategic advantage. Todays market characteristics and competitive challenges favor mass customization in many industries and market situations. We invite managers to learn more about this strategy and investigate how a customized mass customization approach can suit their businesses better.

Educating the Re-Educated Essay

During chinas Cultural Revolution young intellectuals, who were described as men and women that graduated from high school, were send to the countryside to be re- prepared and retard or so hard labor. During their re-education men and women were pushed to their limits to endure hard labor. These men and women were also forbidden to have anything reactionary because it was against their Chairman Mao. In Dai Sijies Balzac and the humble Chinese modiste, Luo and Ma, the main characters, ar send to plug of the Phoenix of the Sky to be re- tamed by the poor peasants, but to their surprise they end up educating the peasants and the daughter of the local tailor, the Little milliner. Luo and Ma were two of the young men that were send to the countryside and learn ab place labor. Although, these two young men only had a middle school education, it can be argued that their movement at Mountain Phoenix was contrary to their re-education.Instead of Ma and Luo being the students they be came the educators and do a elephantine difference in one of the characters life. Luo and Ma served not only as workers, but as educators. Although Luo and Ma only had a middle school education they were sent to re-education because their doctor parents were seen as enemies of the state. During their stay at Phoenix Mountain they befriended four-spot Eyes who was a young intellectual getting re- educated. Four eye plays an weighty role in Luos and Mas education of the pot. Four eyes cause a treasure trove of forbidden reactionary Western novels, which Luo and Ma desired and eventu tout ensembley stole. Ma and Luo stole the novels when Four Eyes was about to leave the mountain, they take the novels with them and fall in recognize. Another, person that plays an important role in Luo and Mas education of the populate is the Headman. He sends Ma and Luo on trips to the urban center to watch icons.Luo and Ma are sent to watch the photographs, but have to return and tell the mo vie to the passel of the mountain. One of the most important characters is the Little Chinese Seamstress. Luo and Ma fall in love with her, but Luo stereotypes her and says she is not civilized enough for him. With this being said when Luo and Ma keep up across Four Eyes books they have the idea of educating the Little Seamstress and teaching her how to read. The books that the boys take from four eyes encourage them take their soul of where they are and what they are going through, but also economic aid them improve the expectation of the Little Seamstress. The Little Seamstress has lived her whole life in the mountain and doesnt clearly inhabit what is outdoors of that area. When the boys read her the stories she imagines a comp allowely different world than the one she is used to. The reader is able-bodied to see the invasion the novels have on the Seamstress when she starts to make her clothes differently and starts dressing differently.The Little Seamstress begins to wonder more what is outside of the mountains. She wants to know about other places and different people. When the Headman sends Luo and Ma to the city to watch a movie he does it with an intention of having them fail when they return to explain the movie to the people. To his surprise the boys come back and explain the movie better than anyone and the Headman sends them back every date so they can tell the movie. The boys go so many times that every time they come back they tell the movie better each time. They make the people feel as if they are right their watching the movie. The people become emotional and start crying at times, but that is just now a sign that they are entertained by what they are hearing. The way they tell the story helps the people imagine whats happening and feel the emotion of whats happening to the characters.The movie sexual intercourse becomes a way of entertainment for the people its a way of getting their judgements out of their everyday tasks. The boys help the people cogitate of new and different things every time they tell a movie. The Luo and Ma made a difference in the other peoples lives without realizing that they did anything. They changed the lives of the people listening to their movies and they changed the life of the itty-bitty Seamstress. They educated the people listening ot their movies in the sense that they opened their mind to new things, to things that are outside of their surroundings. Luo and Ma may not have taught them how to read or how write but they opened their mind to new things. As the Etymology dictionary explains, to educate means to bring forth and have a shaping military group on the mind.Luo and Ma made an effect in the peoples minds by telling them stories that they were able to experience and feel. The biggest person they had an impact on was the Little Seamstress, they left a big effect on her that it made her want to change and become a new person. Without knowing what they did to her, they opened her mind to new things. The stories left her wanting more, in the sense that she cute to see whats out in the world without having to read about it. She not only wanted to read about it but wanted to experience it on her own. The knowledge they gave to her is most noticeable in the end of the novel, when she leaves. Without having the intention of making an impact on her mind they realized that they gave her more than just short stories and novels.Readers may argue that Ma and Luo did goose egg other than what they were told which was to tell the movie, but Ma and Luo did more than just explain what happened in a movie. Ma and Luo acted out a lot of the scenes and tried to be as explanatory as possible. They even went a step farther and made snow appear in one of their scenes. Even though they acted out the scenes, people may still argue that one cannot educate others from just acting out a movie. It is true Luo and Ma didnt teach the people any of the basic skills in terchangeable reading, writing, and math, but they taught them how to visualize and how to explore a new world outside of theirs. Also, people may argue that they did not educate the Little Seamstress, that they only read her novels. Luo and Ma opened up a door to the Little Seamstress that she has never witnessed before.Reading her the novels let her imagine images from the novels that she would have never seen before or thought about. They let her imagine and wonder about new things. The Little Seamstress larn about other people, their lives, and what they think about. To her it was any(prenominal)thing new and out of the ordinary. Luo and Ma taught the people and the Little Seamstress to imagine and feel new things. They were like parents reading a story to their children before bed. In the end when the Little Seamstress leaves she takes notice that she intimate something, but she doesnt acknowledge she learned because of Ma and Luo.She says, She had learnt one thing from Balz ac, in this moment she is acknowledging she learned something and thats the reason she is leaving. If she had not learned anything she wouldnt be leaving. The Little Seamstress acknowledgement of schooling something goes to show that the Ma and Luo did not only go to Phoenix Mountain to get re-educated, but to educate the re-educated.Without acknowledging that their movie and storytelling would make a difference, the Little Seamstress leaving shows that they did more than just telling stories. They helped the Seamstress gain confidence in her and knowledge, enough to want to leave and explore what is outside of the mountain. As for the people they would tell the movies to they learned that there is more outside their mountain and they learned how to grow their imagination. Luo and Ma were sent to the mountain to gain new knowledge on hard labor, once they were their they did not just learn they taught.Bibliography* Harper, Douglas. Online Etymology Dictionary. N.p., Jan. 2001. Web. 4 Nov. 2010.* Sijie, Dai. Balzac and the Little Chinese Seamstress. New York Anchor Books, 2001. Print.OutlineThesis* Luo and Ma were sent to Mountain of the Phoenix of the Sky to be re-educated by the poor peasants, but ended up education the some of the peasents especially the little seamstress.Argument* Describe what happens in the countryside like why the boys were sent their, how they got a clench of the books, how they met little seamstress and how they decided to educate her. * How the books help the boys with educating the seamstress * How the movie telling helps the boys educate the people * They made a difference without realizing they did anything Refutation* People may argue that they didnt do anything that all they did was follow orders of watching the movie and how does reading to a young lady educate her?Conclusion* They educated the people without realizing they opened their eyes and imagination to a new place. It is most convincing that they did anything when the little seamstress leaves and says that what she learned is that a womans beauty is a treasure beyond price.