Economic Equilibrium Essay

In economic equilibrium, quantity demanded and quantity supplied are equal. For example, the amount of goods or serivices set by buyers is equal to the amount of goods or services produced by sellers. This is what we call as equilibrium price and this will definitely not change unless demand or supply changes. Based on the lecture, due to scarcity we sometimes consider trade-offs. For example as what was stated in the lecture, supposedly that you have only six hours left to study for your test in economics and to complete your assignment in graphic design, you have to balance your time or spend more time in either economics or graphic design. You also have to consider the resources that you can maximize in accomplishing both things. Having a fixed quantity and quality of available resources means that you have a fixed supply of materials such as textbooks, notes, design software, etc. , to use in the time you have left. Scarcity triggers the society to make choices and that’s why there are trade-offs. I agree that economic equilibrium is the state wherein you don’t get any benefits at all in making trade-offs because there is no tendency to change or you alreay chose the best possible alternative which means that you have maximized already your limited resources. Reference Economics Basics: Demand and Supply. ( 2010 ). Retrieved July 15, 2010 from

Managing in Today’s Health Care Organizations Essay

Design and functionality of Upper Chesapeake Medical Center (UCMC) This memo contains a brief analysis of the welfare of Upper Chesapeake Medical Center (UCMC). The memo zooms in on the architecture and operation of the facility. It also elaborates an overview of the mechanism of UCMC. Upper Chesapeake Medical Center resides in Bel Air, Maryland in Harford County. The design of each room presents a relaxed, private and calm atmosphere for patients and visitors. In 2008, the facility opened its doors but continued to expand in usefulness and size. A renovation ended in 2008. It brought a new and larger Emergency Department. It also created a facility especially for pediatric patients and surgical and inpatient bed accommodation. The renovation also designed a new and necessary parking garage and physician office structure. The new parking garage offers convenience to patients visiting the new outpatient services. An area beside the Medical Center includes an Ambulatory Care Center. This center houses multiple physician offices, outpatient imaging and laboratory procedures, outpatient pre-assessment testing and Upper Chesapeake Cardiovascular Institute. Upper Chesapeake Health (UCH) distributes health care through Harford County, eastern Baltimore County and western Cecil County. Upper Chesapeake Health employs 2,700 team members and more than 550 medical staff physicians. Upper Chesapeake Medical Center ranked on a high national level in the U. S. News Best Hospitals in three adult attributes. Attributes include Geriatrics, Gastroenterology and Neurology and Neurosurgery. The facility contains 186 hospital beds. It employs 35 full-time physicians and 244 registered nurses. During 2012, the Medical Center received 14,223 admissions, delivered 1,388 babies, and performed 3,925 inpatient and 6,179 outpatient surgeries, and 62,168 emergency room visits. Over 1,000 volunteers donate time to Upper Chesapeake Medical Center and other medical facilities in Harford County. Thank you for taking the time to review my data pertaining to Upper Chesapeake Medical Center. Our Medical Center contains a dedicated staff along with a hospitable design that warms patients upon arrival along with comforting them and visitors during their stay.

EnvironmentD Essay Example | Topics and Well Written Essays - 1250 words

EnvironmentD - Essay Example Due to our careless activities in pursuit of our own comforts and luxuries, we have destroyed the various species of plants and animals that have inhabited our planet for millennia. This write-up deals with one of the danger spots of the world, as pointed out by UNESCO. We will be discussing the Manas Wildlife Sanctuary, which is the danger-zone in terms of its ecological factor, situated in India. It has been highlighted as an ecological property that is on the World Heritage list on the website of the United Nations Educational, Scientific and Cultural Organisation (UNESCO). We will talk about the causes for the destruction, potential threats, programmes for conservation that have been taken up by the Government of India; besides how it can lead to the extinction of some of the world's endangered species! Located on the foothills of the world's tallest mountain ranges, the Himalayas, the Manas Wildlife Sanctuary is home for numerous species of animals and birds. It is one of the numerous spots around the world that is inhabited extensively by the wildlife. Since it lies at the confluence of the Indo-Gangetic and the Indo-Malayan plain, it exhibits great degree of diversity, in terms of the wildlife inhabiting the area, inclusive of few endangered species like the Indian rhinoceros, the elephant, the pygmy hog and the tiger. Since it is located on the fertile alluvial soil that is conducive for the growth of woodlands and grasslands, it is densely populated by the varied species of wildlife. However, due to the invasion of man and materialism into this animal kingdom, the sanctuary has suffered some extensive damages. Falling aprey to the numerous atrocious activities of man, in his attempt to extract the most amount of benefits from natural resources, the sanctuary has witnessed heavy diminishment. It was named under the list of the Danger Spots of the World, in the year 1992, as a result of the destruction of the sot due to the invasion of the Assamese Bodo tribes. Extensive damage had also been done due to destructive activities like poaching and others. Political stability and civil unrest are also cited as the reasons for this. Militant invasion, heavy human activity, etc. led to the diminishment of the quality of infrastructure of the sanctuary. The insurgency and militant movement that is quite rampant in the area has led to the destruction of about 30% of the tigers and 50% of the rare Indian rhinoceros. The loss is estimated to be about two million USD. This extensive damage and its high amounting has led to numerous outcomes. The main one seems to be that fact that the site has been declared a Danger Spot. This listing has instigated the Government of India and the State Government of Assam to take up measures of rehabilitation and resurrection of the exotic spot. The surrounding villagers being very poor

Question Essay Example | Topics and Well Written Essays - 250 words - 3

Question - Essay Example gs about [her] own life, and that is the part that made [her] feel violated,† (contrasting with other arts that are iterative of her work, such as episodes of Law and Order or CSI, which just use her professional discoveries). Essentially, Lewis is saying that though someone has a right to use her professional discoveries, publications and so on in whatever way they like (these being public documents that she puts out as part of her job) there is something special about the circumstance of her life that belong to her alone, and no one should be able to use them without her permission. This is an argument that makes a good deal of sense. Surely the person who wrote the play wanted to be accurate about the life of someone like Lewis, but that does not mean they needed to actually steal instances from her own life. This speaks to lazy, derivative work on the part of the playwright – it would be as if someone who wrote a new play could not think of a new villain so simply wrote in Lord Voldemort or Darth Vader. Part of the magic of art is that it takes something that is creative and makes it feel real and authentic, and small personal details are an important part of making a character real. To simply steal those details from a living person is not doing your job as an artist. This play is not

Celebrity culture Essay Example | Topics and Well Written Essays - 1000 words

Celebrity culture - Essay Example Here the concept of becoming an icon or even any mythical quotable legend arises. In modern world, business has surfaced that makes use of the same concept in marketing, selling, propagating of concepts, methods, trends and preferences. To get into the rudimentary details of what has been happening around one has to grasp the concept of celebrity culture. This culture refers to the popularizing of certain people or group that have certain attributes considered exceptional. These attributes, during the last decade were compulsorily entailed characteristics and dispositions like virtue, abilities, decency and intelligence. Today this culture has become a mix of positive and negative sides like fame and infamy. It is important to idealize the concept of celebrity culture before getting into the details. People today have a great latitude and capacity to sway in accordance with their desires. Albert Einstein, Galileo, Stephen Hawking and so forth, provide examples of those who worked had to enlighten the world with the jewels of science. They earned a genuine value for becoming a celebrity. But, an important thing here is the mentioning of people who earn such status with the help of infamy. They are being accused of promoting sex, drugs, crimes and such abnormal antisocial activities to become a celebrity. Role of media, that is actually the vehicle of this culture, is being accentuated. The celebrity culture is not new. In olden times, lords and kings used their resources to make them a god-like figure. In the case of pharaohs we see the same culture that had them build massive structures and great social influence on the lives of their subject. Herostratus, a Greek figure, in 665 BC burnt the temple of Artemis in a bid to become popular. This move of his was a typical attention pulling and heroism oriented. Later, his name was taken surreptitiously rather than openly by the youth due to governmental decree. This shows that the phenomenon that drives the celebrit y culture is not modern. We see that virtuous and pious people as the holy Abrahamic books reveal about, were such celebrated characters and personalities that are even revered in their posterity. The case of the death of Socrates is known to all and he has posthumously been venerated a lot among great men. In this culture people strive for achieving a status by the dint of their intellect and other abilities, some make use of vicious methods like dating with rich or daring in a reality TV for such fame. Thus it is point to ponder that this culture has made lives superficial and eccentric behaviours are seen. Some say that bizarre behaviour can bring a lot of attention and fame for being heretic or norm breaker. We see that religious books are replete with histories of people who achieve posthumous fame. Stories of Pharaohs and tyrants are told in a lot more number causing them to become a mythical creature. Another aspect of celebrity culture is that it causes a change in dispositi on of the audience as far as their living and behaviours are concerned. People try to seek ways that can bring fame to them and they adopt ways of those people who are their celebrities. We see that today many crimes related to getting rich through easy way, being popular in a little time are often attributed to these desires. The moods and mental abilities tend to stick to these role models so that there can be any

Marketing cases analysis Essay Example | Topics and Well Written Essays - 500 words

Marketing cases analysis - Essay Example The strategy will implement 147, 000 of which 135,000 will be used for the remuneration of the extra staff and only 12,000 will be used for advertising. The strategy is good because it aims at cutting costs. However, the company needs to invest more on advertising so that it can keep up with the competitors who are advertising more every day. The company should also invest in advertising because there are new products that the company would like to launch. That means that the company will have to advertise so that the products can become known to all the company customers and other potential customers. That means that the option of adding an extra personnel and only investing few money in advertising will not be a viable option for the company for the moment. For any brand or product to be successful, advertising and promotional activities have to be utilized. That will ensure that the products become known to the target customers. The right marketing channel must be used to ensure that the adverts reaches the people that it is intended to reach. In the case of Haverwood furniture, the company should use television adverts, magazine adverts, and the use of billboards. Television adverts will reach a wide number of people. That will create some form of interest among the customers and that will be a positive thing towards the sales of the company. For example, the company should use the most viewed television channels. That will ensure that the ads will have a large number of views. Magazine adverts will also be advisable to use because magazines will be read for a long duration of time. The adverts can be run on lifestyle magazines that are read by most middle-aged people. The company can also use website advertising. This channel of adverts will ensure that the company is able to reach a wide number of people especially the young who are technosavey and they spend most of their free time on

Election Primaries in Israel Essay Example | Topics and Well Written Essays - 1000 words

Election Primaries in Israel - Essay Example Due to the country’s unique security needs and political fragmentation, Likud and Labour parties have in some cases formed a coalition government. Likud will elect its candidate for prime minister for the next election in January 31, 2012. Since elections in Israel are held every four years, the primaries for Likud party are also held every four years in order to get the candidate who will represent the party in the next general election to become the prime minister hence forming the government. Vorobev (2010) explains that the party’s constitution requires that leadership primaries should be held up to six months prior to the general elections. In the primaries, members of the party who have the right to vote meet so as to vote their candidate for the next election. These members come from all parts of the country. The party begins the process by identifying the electorate, that is, the body that selects the candidates to be involved in the primaries depending on vario us party criteria. The Israel Democracy Institute (2011) observes that the election of the candidate is often based on the ideology of the candidate and his or her position on various issues relating to Israel such as foreign policy, the Israel—Palestine conflict. ... rael Labour Party constitution requires that primaries should be held so that the candidate for next election is identified to compete with candidates from other parties. The constitution has set a 40% threshold for the candidates; candidates should win with 40% of all votes casted in the primaries in order to be candidates for the party. In an event that the persons vying for the candidature of the party do not attain the 40% threshold, a second round of the election is held (Vorobev, 2010). The two candidates with the best results from the first round battle each other out in the second round. The winner of the primaries also becomes the automatic chairman of the party (The Israel Democracy Institute, 2011). Primaries in 3 parties in other Countries Apart from Israel, there are other countries across the world whose parties hold primary elections. This discussion will focus on the three parties namely; the Democrat Party in the United States, the French Socialist Party in France, a nd the Radical Civic Union in Argentina. In regard to the Democrat Party, just like the Republican Party, the other major party in the US, it conducts national conventions in order to elect the party’s presidential candidate for the next election. Norrander (2010) notes, the conventions are held in each state of the US where the presidential candidates are elected by each state’s delegates. This is usually preceded by a series demonstrations and speeches in support of each party’s candidate. The candidate who is first to receive the leading majority of delegates votes eventually becomes the presidential candidate of the party (Norrander, 2010). After being elected as the candidate of the party to run for presidency is then supposed to select the vice president from one of the party

Marketing In Harvard Style Essay Example | Topics and Well Written Essays - 1250 words

Marketing In Harvard Style - Essay Example Individuals are exposed to tens of thousands of advertisements in a single day.With all these numerous advertisements being bombarded at a single buyer,marketers craftily design their campaigns in consideration to the consumer's processing of these stimuli in order to make a purchase decision. In doing so, they keep in mind what is called consumer perception or "the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world" (Kotler 2005). It is irrefutable that each individual processes stimuli differently because of personal differences. Thus, perception varies among individuals who perceive the same thing. This is due to three perceptual processes known as selective attention, selective distortion, and selective retention.Selective attention refers to the ability of the consumers to notice and to be attracted only be advertisements which appeal to them. With all massive amount of advertisement each day, customer s are only captivated by those which are relevant to them. It is found out that the advertisement which catches customers' attention are those stimuli which represents their current need, those which they anticipate, and those whose deviation are large in relation to the normal size of stimuli (Kotler and Armstrong 2001). For example, an ad which features beauty products which inhibits oil production will irrefutably attract one who is searching for one. Likely, if the ad is placed in a health and beauty specialist, the customers are expected to notice. And lastly, bigger discounts are more likely to be taken note of than smaller ones. The next process is called selective distortion which refers to "the tendency of customers to twist information into personal meanings" (Kotler 2005) and interpret them according to their needs. It should be noted that the different background of the consumers enables them to interpret advertisements in their individual ways which is influenced by their social class, employment, and others. Lastly, selective retention refers to the customers' remembering of their selected products' good points while forgetting that of the competitors' products advantages (Lynch 2003). As a marketer, advertisements are usually designed according to their intended market. Companies make advertisements which appeal to a specific target market by using celebrities, colors, and dramatic effects which will likely attract them. Offering huge discounts are also other ways of capturing their attention. However, in selective distortion, there is nothing much that a marketer can do in order to influence buyers. Selective retention is facilitated by repeating the messages that they intend the buyer to learn. The key in advertising still, is the marketers' understanding of customers which will perceive and experience them. Question 2. 1. A reference group "consists of all groups with a direct (face-to face) or indirect effect on all people's attitudes or behaviors" (Kotler 2005). 2. The four types of reference groups include primary groups, secondary groups, aspirational groups, and disassociative groups. Primary groups which are those which have a direct influence on the person because of his continuous and informal interaction with them including his family, friends, neighbors, and co-workers. On the other hand, more formal relations which require less continuous interaction like religious groups, trade associations, and professional are called secondary groups. Aspirational groups are those which the individuals aspires to have membership of while disassociative ones represents those which have values or beliefs that a customer finds unacceptable (Kotler and Armstrong 2005). 3. Customers associate themselves with reference groups because of their want to be acceptable to the people within the group, they

Personal financial planning Essay Example | Topics and Well Written Essays - 250 words - 1

Personal financial planning - Essay Example Many countries use the Bismarck System that combines insurance with private health care providers. Most Americans pay for and received medical services in a manner that resembles the Bismarck System, although many insurance providers in other countries are not operated for profit and cannot discriminate against persons for pre-existing medical conditions. The Medicare System of healthcare, like the system in Canada, combines private healthcare providers with government payer insurance. While some American healthcare programs combine private providers with a single government payer, these programs are funded through taxes rather than insurance premiums. A few countries have adopted the Beveridge System of healthcare in which the government is both the provider and payer of healthcare. Healthcare for American military veterans utilizes the Beveridge System. Unlike the healthcare systems in other countries, the American healthcare system combines elements of different systems. It has ye t to be determined how long this mixed system will remain viable. Works Cited Kaiser Commission. â€Å"Medicaid and the Uninsured.† 2010.

MARKETING & SOCIETY Essay Example | Topics and Well Written Essays - 2000 words

MARKETING & SOCIETY - Essay Example This essay will detail the Achilles Heel of Coca-Cola’s operations in India, namely its competition with native inhabitants over limited water resources, and critically evaluate the company’s strategy for handling of these criticisms. The competition for water between Coca-Cola manufacturing plants and local inhabitants was nowhere more blatant than in Plachimada – a rural part of the state of Kerala in South India. A subsidiary of Coca-Cola – Hindustan Coca-Cola Beverages – set up a manufacturing plant here in the year 2000. Plachimada and its surrounding areas were prone to periodic droughts. Yet, the governing authorities approved the project, apparently reasoning that the plant will stimulate the local economy and increase the speed of development in Plachimada. Coca-Cola promptly dug six bore wells for drawing water and before long the water table in the entire region dried up. This meant that the local inhabitants have to walk (or cycle) nearly seven kilometres to reach drinkable water. For example, according to the first hand report of Mark Thomas, â€Å"People I spoke to said they used to earn about 1 [pounds sterling] a day as harvesters, and they used to get about 20 days work a month. Now they are lucky if they get five days work a month, because the local crops have failed. They felt they had no option but to fight the company, and set up a 24-hour vigil opposite the plant. At the end of the month, they will have been there for 647 days.† (Thomas, 2004) Hence, the grievances expressed by local villagers and social activists are not confined to the issue of drinking water. The operation of the manufacturing plant gives rise to a myriad of challenges to the environment, agricultural productivity and people’s livelihoods. The Plachimada episode was only the first of many run-ins between Coca-Cola and rural communities in India. Following the tumult in

Economic environment Essay Example for Free

Economic environment Essay The country has been experiencing rapid economic growth due to the increasing oil prices. Oil and Gas account for more than 50% of its GDP, which is 70% of government revenues and 85% of its export earnings. Qatar’s GDP is $ 85. 35 billion, GDP growth rate is 11. 2% with and inflation rate of 15. 2%. Realizing this unhealthy dependency toward oil and gas, most of the economic policies of Qatar are now focused on dealing with Qatar’s non-associated natural gas reserves and developing foreign and private investments in non-energy sectors. The Qatari Government has been actively encouraging foreign investments in non-oil sectors like power, telecommunication and real estate. The country is significantly influenced by the Free Trade Agreement which has made investments in non-oil sectors more attractive, including the tourism sector, real estate and trade sector. It is predicted that the flow of international investment in Qatar will increase due to this development program by the Qatari government. Nevertheless, the amount of international investment in Qatar will remain on its oil and gas sector. Businesses from within the country also invest considerably on EU businesses. Furthermore, the government is highly committed to privatization of most of its state-owned businesses, like telecommunications, power and water sector. A more detailed look on its trade activities revealed that the country’s largest slice of exports are large machineries like aircraft, power generator plant, mechanical appliances, medical equipment, electrical machineries, etc. Furthermore, the country’s investment and monetary environment is reported to be a source of concerns. This is true because high oil prices and strong economic growth has been accelerating the inflation level into a rate which is hard to tolerate. This has significant effect toward the real-estate and stock markets. The stock market has experienced a correction in 2006, but reports revealed that Qatar has much recovered from it. On the other hand, the real-estate prices have been rising to an alarming rate. These increases are partly fueled by high real estate financings. It should be noted however, that the Qatari government has been limiting the overall exposure to this sector, and thus, a real estate sector shock is unlikely in the foreseeable future. Only prolonged low oil prices will dampen the development of the banking sector as well as other developing sectors in Qatar, and such occurrences are considered very difficult to become a reality. 1. 1. 1. Cultural Environment The people of Qatar are highly educated people with an overall high sense of business. 90% of the population is literate and school life expectancy is 13 years, which is a high number in any region of the world. People speak Arabic, but English are commonly used as a second language. The people of Qatar consist of quite diverse origins. 40% are Arabic, 18% are Indians, another 18% are Pakistani, 10% are Iranian, etc. Life expectancy is high and infant mortality rate a very low with beneficial age structure for business activities. 1. 2. Competitive Assessment Considering the highly developed economy and the abundant economic resources, Qatar should be considered as a highly competitive environment. This is true considering the economic appeal that the country has toward western countries, including the European Union. Qatar has maintained a strong and positive relationship to the EU countries, which would naturally bring more attention of EU businesses, to enter the Qatar markets. On the other hand, the Qataris themselves should be accounted as a possible source of competition for retail and electronic products, especially the latter. As mentioned, Qatar’s most active sector recently is the electronic and machinery sector. Even though the machinery sector is not within the realm of competition with retail products, but the electronic sector in Qatar means significant competition from local players, especially when the sector is highly developed already. The positive aspect of expanding to Qatar is being one of the first foreign presences within the particular sector. Despite the competitive nature of the business environment, being one of the first players within the industry would significantly help the image of Brookstone. 1. 3. Potential Target Market Assessment Almost 80% of the country’s population consist of people aged 15-64, which is an active consumer. Nevertheless, research indicated that the most likely consumers of Brookstone are business society, followed by the average retail consumers. This is true considering Brookstone’s specialty in delivering customers with complete set retail choices, even the ones that are generally hard to find in the general market. I believe that taking account of the rapidly expanding economy in Qatar, such offerings from Brookstone will be welcomed warmly by the society. 2. Market Entry Strategy In theory, it is safer for companies to follow the general steps of entering a foreign market. Those steps are: direct exporting first, followed by joint ventures, establishing a sales representative and then establishing a full-fledged subsidiary within the region. Nevertheless, considering the retail nature of the business, it is highly crucial for Brookstone to have the first appearance in the market as trustworthy provider of people’s needs. Therefore, a more direct approach by establishing stores within Qatar markets is a more suitable method for Brookstone. Nevertheless, several adjustments would be necessary considering that the company is entering a country with significantly different cultures and sensitive political views. It is important for Brookstone marketing managers to enter the lives of its customers and understand their perspectives in relation to retail matters. That understanding could be used to create a more effective and market-reaching in-store marketing programs or out-of-store promotional programs.

Professional Integration Essay Example for Free

Professional Integration Essay Professional integration is a process of making new ways of doing work in a hospital. It is a process of hospital management in which new partnerships between healthcare professionals who are specialized in various aspects occur. Each professional would be having individual skills, knowledge, and experience and hence would be able to provide better quality of care. Professional integration would better help to utilize medical and information systems. The introduction of professional integration or integrated care pathway (ICP) would involve a lot of changes. Managing an integrated care approach would involve consideration of factors put forth by the government, department of health, management and other stakeholders. It may be difficult for a physician to perform all the tasks, as there it is not only costly, but also would create a greater shortage of human resources. Hence, it would be ideal for the physician to assign certain responsibilities to other trained professionals in the healthcare system including nurses, physiotherapists, respiratory therapists, occupational therapists, technicians, specialists, etc. Recently, there has been growth of managed care, and in this system there has been a greater need for professional integration, considering the aim of providing cost-effective treatment to the patient in the form of health packages. Using the model of professional integration, physicians would not only play the role of clinician, but would also be performing administrative tasks (Crump, 2002, Goes, 1995 Briller, 1997). A study was conducted by the Wagner School of Public Service (1997) on the implementation of an integrated health organization policy (involving professional integration) in the HealthPartners of Southern Arizona hospital. The type of approach utilized was an expanded professional model (EPM). The findings of this model were studied so that integration can be utilized on a more extensive scale. The various aspects that were integrated included a hospital, a healthcare plan and two physicians. It was found that the integration process transformed the healthcare system and brought about positive changes in management and clinical work. Professional integration involves provision of healthcare by a team. Responsibilities are shared by different professionals who work in the team. Each of these professionals would be have their own sub-cultures, and in total, all these sub-cultures would be aligned. In the study, the benefits were clearly demonstrated, and also there were a few limitations existing which were solved using certain recommendations. Professional integration would produce certain innovative ideas which could be utilized in providing outpatient, inpatient and community healthcare services. Professional integration involves the physician taken the responsibility of leader, helping to provide and manage the treatment of the patient. Once the physician leads the patient care of team-based healthcare professionals, the quality of care would improve and the responsibilities can be shared in a more appropriate manner. The organization having greater amount of professional integration would gain a competitive edge over other organizations. The organization should look into the various ways in which various professionals can be integrated, and accordingly implement them. Once there is greater amount of professional integration, automatically clinical integration would occur, which can provide even greater number of advantages. Other organizations need to consider the expanded professional model (EPM) approach study conducted by the Wagner School of Public Service, and accordingly implement them after reflecting individual characteristics. One of the most important requirements for professional integration is a workstation for the users (healthcare professional) so that efficient and prompt transfer of patient health information occurs. The user should be able to access information of the patients assigned to them. The system should have user-friendly software programs which would enable entry, modification, processing, storage and transfer of patient health information. Each user should be able to view the tasks assigned to them. Such an electronic system would provide prompts, reminders and alerts for the user thus ensuring that better clinical decision-making can be enabled, and improvements in the quality of care are seen (Degoulet, 1995 Goes, 1995).

Beiersdorf Ag And The Cosmetics Industry

Beiersdorf Ag And The Cosmetics Industry Beiersdorf AG (BDF), together with its subsidiaries, engages in the manufacture and distribution of branded consumer goods primarily in Europe, the Americas, Africa, Asia, and Australia. The company operates in two segments, Consumer and Tesa. The Consumer segment offers skin and beauty care products under the Labello, NIVEA, 84, la prairie, JUVENA, atrix, Eucerin, FUTURO, Hansaplast/Elastoplast, and Florena brand names. The consumer division represents over 80% of the companys total value sales. The Tesa segment engages in the development, production, and marketing of self-adhesive system and product solutions for industrial customers and consumers. Beiersdorf Aktiengesellschaft was founded in 1882 and is based in Hamburg, Germany. The group has around 17,300 employees and over 150 affiliates worldwide. Since 2003, the company has been part of the Tchibo Group. The group recorded revenues of 5,120 million during the fiscal year ended December 2006, an increase of 7.2% over 2005. The operating profit of the group was 477 million during fiscal year 2006, a decline of 15.8% over 2005. The net profit was 664 million in fiscal year 2006, an increase of 99.4% over 2005. This report analyses the economic aspects of the business of cosmetics and the consumer segment of Beiersdorf AG. 2. Introduction In 2006, the cosmetics and toiletries industry posted $163 billion, a growth rate of more than 5% over 2005 $155 billion. Euromonitor International forecasts average annual growth of 3% to reach global sales of more than $313 billion by 2011. (GCI, 2007). The industry continues to benefit from a combination of strong macroeconomic trends (including a worldwide rise in consumer spending power); key demographic factors such as aging populations and higher life expectancies; an increased interest in appearance and personal care as a means of preventive healthcare; and lifestyle and climatic changes that are creating opportunities for new product niches. Legislative restrictions are having a positive impact by improving consumer confidence and facilitating international trade, and technological advances are improving product efficacy and providing manufacturers with new marketing tools and advertising opportunities. 3. Competition and Markets Microeconomics: Porters 5 Forces Based on Porters five forces model which determines the intensity of the industry competition and profitability (Porter 1980, p3), Beiersdorf has an advantage in the cosmetics industry; their heritage and unmatched leadership in skin care through NIVEA has created an immediate stronghold over its competitors in the industry as well as differentiation. However the threat of substitute products and services could affect Beiersdorfs popularity. Threat of New Entrants Medium A large number of firms differentiate their products and maintain a certain degree of control over their pricing. This monopolistic competition has relatively low barriers to entry and exit. Government regulation, mostly related to safety issues, and distribution channels appear to be the most significant barriers to entry in the cosmetics industry. Beiersdorf has the advantage of economies of scale, an established supply and distribution channels and high product differentiation, to compete and have an incumbent advantage. The capital requirements of entry, customer and supplier loyalty, legislation, and retaliation are moderate, which indicate that a new entrant is hindered to enter the market and compete. To stay competitive, Beiersdorf needs to continually innovate. Threat of Substitutes High The risk of product-for-product substitution is high as equivalent product benefits are available both in generic and branded form. Beiersdorf has contended with this risk by continuous innovation and introducing unique formulations across global markets. Beiersdorf has worked to expand its presence in the global personal care market by promoting its flagship brand NIVEA, which launched a global marketing campaign last summer that intends to cover 64 countries by mid-2008. To increase sales by presenting consumers with innovative new products, Beiersdorfs expenditure on RD rose 7.6 per cent to 127m in 2007 and this investment is expected to help the company launch successful new products in the years ahead (Cosmetics Design, 2007). Bargaining Power of Buyers Medium Buyer (customer) concentration is moderate as product differentiation and distributed markets ensure relative price differences that ensure profitability. This indicates reduced bargaining power of the buyers. Loyalty to Beiersdorfs products is relatively high and the cost of switching buyers is medium. The risk of supplier acquired by the buyer is less as the products are proprietary formulations. Beiersdorf also differentiates through choice and first to market innovation. As such, they should be unwilling to accept compromises on quality. This will also be true for emerging economies, where, as they develop and innovation becomes a competitive differentiator, buyers will be less willing to compromise on quality. Bargaining Power of Suppliers Medium Ingredients are individually sourced from suppliers and blending them into unique proprietary products has traditionally been Beiersdorfs primary strength. Suppliers concentration is high with the added risk of buyer being acquired by the supplier. However, the cost of switching suppliers is moderate and overall, suppliers increasing costs is less impactful on the profitability. Competitive Rivalry High Despite an unfavourable environment in Beiersdorfs key region of Western Europe, the company has managed to consistently outperform global sales of cosmetics and toiletries over the review period and by one percentage point in 2006. Beiersdorfs global sales growth (6%) is above that of its direct competitors Procter Gamble and Unilever, although LOr al outperformed by one percentage point. However, like LOreal and other major global players, much of this growth is derived from emerging markets. This performance tends to demonstrate that Beiersdorfs growth strategy is successful. However, the degree by which Beiersdorf outstripped overall sales has lessened. It is essential for Beiersdorf to continually invest in RD to maintain their competitive differentiation and profitability. The recent revision of Beiersdorfs growth strategy indicates that the company identified the right targets for growth, both at product category level, such as with a focus on mens grooming products, and at a geographical level. The slight departure from the previous focus on North America seems wise, as sales in this region are forecast to remain sluggish over the period 2006-2011. On the other hand, increased efforts to launch Beiersdorfs brands in high-growth countries such as China and Russia should prove very beneficial. 4. Market demand and understanding the consumer The law of diminishing marginal utility holds for the cosmetics sector. A shift in the demand curve will be seen as a result of changes in demand due to factors other than price, such as increases in consumer income, changes in taxes on the product, changes in price or availability of competing products, and changes in expectations of future prices (Wilkinson 2005, p.82). Various elasticity concepts, including own price elasticity, income, advertising and cross-price elasticises of demand as well as consumer indifference curves are very important to the company as they influence the pricing and advertising strategies (Jones 2004, p.98). The demand curve for Beiersdorfs portfolio can be expressed as D1, displayed in Figure 3. P1Q1 represents the market equilibrium point for quantity and demand for the pricing strategy. Beiersdorf expansion of its market share in 2007 by focusing on product innovation and emerging markets with a special focus on the Chinese market was supported by high sales of Nivea Visage and Nivea for Men, and sales in China increased 45.1 per cent in 2007 contributing to a 7.6 per cent rise in the companys turnover to 5.5bn, indicated by an outward shift in the demand curve from D1 to D2. At this price point, quantity sold was higher (P2Q2). Sales were up 12.8 per cent and the jump in profits was also due to the companys logistics and production revamp, which has centred on its hair and skin care operation in Europe during the past two years. Thus, the demand curve may well have sloped more sharply upwards than it appears in Figure 3. This raises the equilibrium quantity from Q1 to the higher Q2. These curves demonstrate that Beiersdorfs overall revenue has grown considerably from 2006. In its financial results for 2007 the company reported sales of 5.5bn for the fiscal year, which adjusting for currency translated into a 9.1 per cent increase on 2006. Also, Beiersdorfs growth is driven by advertising and promotion, alongside heavy research and development investments. Faced with growing maturity in its key market Western Europe, Beiersdorf has not limited its growth strategy to product innovation. In addition, the company is focusing on alternative retail channels. 5. Market supply and understanding the companys costs Market supply is the aggregate of individual firm supply, determined by factors affecting firm supply. The market supply function for a product is a statement of the relation between the quantity supplied and all factors affecting that quantity (Hirschey 2005, p.110). With the dual aim of halving working capital requirements and saving costs, the Company embarked on a restructuring of its supply chain in 2005. Originally managed locally, all major supply chain processes, including planning, sourcing, production, delivery and returns are now moving towards more central management. Processes are being optimised, in order to reduce the time-to-market for new products, and products and processes are being standardised as much as possible to achieve economies of scale. In Europe, Beiersdorf has already adapted its production sites and logistics centres to reflect actual demand and has reduced overcapacity. For example, early 2007, the company sold its production and logistics facilities in France, as well as its Hamburg-based logistics centre and its Heitersheim-based soap factory both in Germany. In Asia, Beiersdorf conducted an in-depth analysis of its product and supply chain during 2006. It is expected to roll out its Asia restructuring plan in 2008. Meanwhile, on the back of beneficial business tax reform net profit leapt to 132m from 74m in 2006. Although Beiersdorf began to focus a large part of its efforts into strengthening its position in high-growth regions such as Eastern Europe, Latin America and Asia-Pacific, the company is behind many other international manufacturers. Many players identified the same areas as key targets over the last few years. Without first-mover advantage, Beiersdorf will have to match its competitors in terms of distribution, price and product support in order to reach new customers. 6. Market analysis, failure and responses Market failure is the situation where the market mechanism fails to allocate resources efficiently (Wilkinson 2005, p.473). There are a number of reasons why market failure might occur: inefficiencies, imperfect competition due to oligopoly in the cosmetics market, external economies and diseconomies of production, pure private and pure public goods; and government intervention in the form of taxation and subsidies to try and restore social equity while exercising other options such as legal measures and persuasion. Annual sales growth in the cosmetics and toiletries market has fallen gradually from 21.2 per cent in 2002 to 11.3 per cent last year to $20.9bn. Overall growth figures are slowing as the market matures although breaking down the figures suggests high double-digit growth is still achievable in the market for more sophisticated products. Picking out two categories for comparison, premium cosmetics sales increased 15 per cent last year whereas deodorant sales grew by only 8.2 per cent (Cosmetics Design, 2008). Beiersdorf should achieve growth figures in Central and Eastern Europe with targeted growing niches and expanded market share. In addition, Beiersdorf paid 269.45m in October for an 85 per cent stake in China-based C-Bons Hair Care, which owns the Slek and Maestro brands (Cosmetics Design, 2007). This will significantly strengthen Beiersdorfs market share in China. 7. Market structures and company strategies Economists classify market structures into four main types: perfect competition, monopoly, monopolistic competition and oligopoly (Wilkinson 2005, p.313). The cosmetics business is an oligopoly. With competitors such as Unilever, LOreal, Proctor and Gamble, Avon, Est e Lauder Cosmetics, and other large corporations, Beiersdorf attempts to maintain a technological superiority through path-breaking innovations and their highly successful soft-sell techniques. The constant research and development of cosmetics, combined with the universal human desire to look the best they can, suggests that the industry has great potential. The strategies used by Beiersdorf are an attempt to differentiate itself from other competitors in the industry. Despite an unfavourable environment Beiersdorfs global sales growth (6%) is above that of its direct competitors Procter Gamble and Unilever, although LOreal outperformed by one percentage point. This performance tends to demonstrate that Beiersdorfs growth strategy is successful. The recent revision of Beiersdorfs growth strategy indicates that the company identified the right targets for growth, both at product category level, such as with a focus on mens grooming products, and at a geographical level. The slight departure from the previous focus on North America seems wise, as sales in this region are forecast to remain sluggish over the period 2006-2011. On the other hand, increased efforts to launch Beiersdorfs brands in high-growth countries such as China and Russia should prove very beneficial. 8. Economic output and national wealth Economic output is measured with actual growth and potential growth. Actual growth may be defined as the actual annual increase in national product or real GDP per annum, normally expressed as a percentage or on a per capita basis. In contrast, potential growth is the annual increase in a countrys productive capability. Actual growth may fall short of potential growth if the economy is working at less than full capacity, which is if it works within its production possibility frontier. Economic growth is perceived to be desirable since higher growth benefits the population of the country. However, high shorter term economic growth using non-renewable resources, causes slow long term growth. Cosmetics industry contributes positively to the GDP due to its manufacturing activity. Beiersdorfs products are manufactured across the world and in all its major markets it has manufacturing facilities or agreements with affiliates. Beiersdorf also supports beauty salons and massage parlours with its professional products and thus indirectly supports local economies. 9. Economic growth and business cycles The global economy recorded sound growth in the early part of 2007. However, in late summer the ongoing slowdown on the U.S. real estate market triggered fears regarding the creditworthiness of financial market products and institutions in the U.S.A. and Europe. U.S. monetary policymakers moved to counter rising cyclical risks by cutting interest rates. Nevertheless, the drop in real estate prices, rising default rates for mortgage loans, and the jump in jobless rates at the end of the year led to a market slowdown in the growth of U.S. consumer spending and hence in the economy as a whole. Against this background, the U.S. dollar came under strong pressure in the second half of 2007. In addition, the euro appreciated significantly against the yen, impacting the international competitiveness of European companies. Continental European economies were dominated by robust growth in exports and investments and further improvements on the job market, but were impacted by an increase in inflation risks, fuelled by rocketing prices for oil, energy, and food. Figure 7: Inflation in 2007 Source: Beiersdorf Annual Report, 2007 The ongoing rapid expansions of the Chinese market, where growth rates are at about 12%, continue to offer sales opportunities for European producers. At the same time, Chinas growing demand for raw materials led to price rises on the global commodities markets. Although Continental Asian countries saw dynamic development, Japanese growth is below expectations. In Latin America, growth remained stable at around 5% in 2007, while in Eastern Europe it was 6%. Business cycles effect on Beiersdorf, as a factor of investment and consumer spend on goods and services, is limited as its products cater to virtually every age-group among consumers and its flagship brand NIVEA and its extensions as an umbrella brand have gained immense value and loyalty. It is true that mass-market cosmetics are not essential for life, however, the relative low-cost of the products, and the heavy reliance on image enhancement, especially in women, prompt that cosmetics would not be the first items to be forsaken in time of economic hardship. This makes the industry more resistant to recessions and other economic downturns. 10. Capital accumulation and technological progress In addition to Beiersdorfs acquisitions, the investments in operating activities amounted to 106 million relating to intangible assets and property, plant, and equipment in 2007. Innovative product development is a strategic factor at Beiersdorf for ensuring competitive strength and group growth, based on over 80 years of research and development. In 2007, the company spent 127 million on research and development (2.3% of sales). On a global level, 870 members of staff without C-BONS Hair Care are employed in research and development. 11. Labour markets and unemployment Though unemployment is creeping, unbridled inflation has played havoc with commodity prices and interest rate turbulence. This can lead to loss of jobs as companies may trim their expenses in an effort to counter inflation. Beiersdorf enjoys a healthy growth rate of over 6% against the industry growth of 4% average. There is no threat of unemployment and labour market issues for Beiersdorf due to its unassailable market share and brand loyalty across the world. The resilience of the economy could be impacted by unemployment, but is unlikely to directly impact demand for Beiersdorfs products, due to its strong heritage and the NIVEA brand pull. 12. Role of government and fiscal policy Government expenditure and taxation is the basis for fiscal policy. Cosmetics are regularly taxed and such taxes have a notional effect on demand of Beiersdorfs products. However, customs and import duties on raw materials and finished goods have an impact and the company appears to counter such effects with local manufacture and continued product innovations. 13. Role of government and monetary policy Since inflation and money supply determine the monetary policy, inflation is countered with a change in interest rates to affect a control on money supply. Beiersdorf indicates that currency, interest rate, and liquidity risks are subject to active treasury management. In most cases they are managed and hedged centrally. Derivative financial instruments serve solely to hedge operational activities and financial transactions essential to the business. The Company limits potential default risks relating to the investment of the Groups liquid funds by only making short-term investments with prime-rated counterparties. Consumer impact of monetary policy may affect spending on cosmetics. However, brand loyalty and preference for personal grooming offset any adverse impact. 14. Foundations of international trade The law of absolute advantage and the law of comparative advantage are the basis for international trade. Countries specialise in goods and services which they have the greatest aptitude for producing due to natural resource endowments, or because of the acquired skills of their workforce. These factors of production are largely immobile between countries so trade takes place in the goods which they produce. The terms of trade of a country might change as the result of a change in the composition of its exports or imports, or a change in the price of its exports or imports. For the former, businesses selling higher priced products such as software as opposed to low level manufactures would be one cause of an improvement in the terms of trade. This leads to the issue of free trade against protectionism, such as import tariffs, quotas, exchange controls, export subsidies and administrative barriers. Beiersdorf with 150 affiliates worldwide is a major player in international trade. It leverages inherent strength of each country it operates in and extends these advantages across its global markets. Beiersdorf projects that the consumer segment of its business will continue to enjoy growth of approximately 8 per cent due to its increased China focus, which is double the cosmetics market as a whole. China does not however carry the burden of delivering sales growth for the company alone and Russia, Brazil and India have been identified as fellow drivers for growth. This is more confident than the outlook of competitor LOreal which, on the back of recent results affected by the weak US dollar, pulled down its expectations for the full year to just under 6 per cent growth (Cosmetic Design, 2008). 15. Conclusion The cosmetics industry, business and market analysis, based on the 12 strands of the Grenoble syllabus, identify several important issues. Central to the planning and development of strategies within the business environment is based on an understanding and interpretation of micro- and macro-economic factors. Applying the above twelve economic factors to Beiersdorf performance, it is clear that market, governmental and global forces act upon the company, affecting strategic decisions. The business is consumer-oriented and market driven. Sustaining market share and ensuring growth in this free and highly competitive market requires continuous application of information analysis, strategic decision-making and rapid execution. Constant innovation, vast potential in emerging markets, maturing markets in Western Europe and US, varied preferences of consumers across global markets who also seek consistent quality and product standards, may result in dramatic shifts along the demand curve. An oligopoly, the cosmetics business thrives on capital accumulation and technological progress, ensured by economic growth, business cycles and international trade. Fiscal and monetary measures by the governments and labour issues influence the business to a limited extent. Beiersdorf is a successful global company in this sector and its growth and expansion over the decades indicates a healthy and competitive advantage.

Violence Within The Great Gatsby :: essays research papers

Themes of violence and carelessness are found throughout the text of The Great Gatsby. A violent act is portrayed in every chapter of the novel but one; often, the episodes are the products of passion, but they are also frequently due to carelessness. Myrtle Wilson’s tragic death perfectly embodies the sort of negligence, passion, and power that hangs about calamity throughout the novel. The driver, Daisy, appears suddenly, kills Myrtle, and leaves suddenly, without taking responsibility for damage done. "The ‘death car,’ as the newspapers called it, didn’t stop; it came out of the gathering darkness, wavered tragically for a moment and then disappeared around the next bend" (Fitzgerald 144). The accident that killed Myrtle Wilson was a senseless and reckless act- the result of frayed nerves and a distracted mind. Daisy did not watch out- nor did she stop, investigate, or try to explain herself. The fact that her confession could have saved Gatsb y’s life is infuriating and typical of the character. This idea of carelessness seems common to women within the novel; Jordan Baker is another classic example of violence by negligence. She is breezy, carefree, and completely irresponsible, a striking impression made crystal clear in every situation, most notably when discussing her driving. When Nick scolds that she is a rotten driver, and that she should be careful, her blithe excuse for her negligence is that, "Well, other people are" (Fitzgerald 63). This flippant answer is an accurate glimpse into Jordan’s nature. Jordan Baker’s reckless abandon is just one example of the careless natures that contribute to violence within the novel. This thread of irresponsibility permeates throughout the novel. Tom and Daisy themselves are, in the end, deemed to be careless and dangerous. As Nick says, "They were careless people, Tom and Daisy- they smashed up things and creatures and then retreated back i nto their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made†¦" (Fitzgerald 188).

Joseph NcNamara :: essays research papers

Joseph D. McNamara was chief of police for the city of San Jose, California for fifteen years, as well as Kansas City, Missouri. He is recognized as an expert in criminal justice, police technology and management systems, crime prevention, and international drug control policies. He was appointed a research fellow at the Hoover Institution, Stanford University, in 1991.  Ã‚  Ã‚  Ã‚  Ã‚   McNamara was a pioneer in criticizing the way Police Departments and the government â€Å" fought the war on crime†. McNamara challenged what has long been the norm in society on how to best deal with drug use in the United States. He was also on the forefront of police corruption and abuses committed by Police Officers. Numerous articles, interviews, lectures were researched to best convey McNamara’s philosophy of police technology, innovativeness and management style (leadership). McNamara's career in law enforcement spans a thirty-five-year period. He began in Harlem as a beat patrolman for the New York City Police Department. He rose through the ranks and in midcareer was appointed a criminal justice fellow at Harvard Law School, focusing on criminal justice research methodology. Following this appointment he took a leave from police work and obtained a doctorate in public administration at Harvard. Returning to duty with the NYPD, he was appointed deputy inspector in charge of crime analysis for New York City. In 1973 McNamara became police chief of Kansas City, Missouri, leading that department into groundbreaking research and innovative programs. In 1976 McNamara was appointed police chief for the city of San Jose, where he remained until his retirement in 1991. During his tenure, San Jose (the third-largest city in California and the eleventh largest in the United States) became the safest city in the country, despite having the fewest police per capita. The San Jose police became a model for innovation, community relations, utilization of technology, and productivity.

Comparing the Supernatural in William Shakespeares Hamlet and Macbeth

Comparing the Supernatural in William Shakespeare's Hamlet and Macbeth  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   In the time of William Shakespeare there was a strong belief in the existence of the supernatural. Therefore, the supernatural is a recurring theme in many of Shakespeare's plays. In two such plays, Hamlet and Macbeth, the supernatural is an integral part of the structure of the plot. It provides a catalyst for action, an insight into character, and an augmentation of the impact of many key scenes. The supernatural appears to the audience in many varied forms. In Hamlet there appears perhaps the most notable of the supernatural forms, the ghost. However, in Macbeth, not only does a ghost appear, but also a floating dagger, witches, and prophetic apparitions also make appearances. The role of the supernatural is very important in both Hamlet and Macbeth. A ghost, in the form of Hamlet's father, makes several visitations in the play. It first appears to the watchmen, Marcellus and Bernardo, along with Horatio near the guardsmen's post. The ghost, though silent causes them a little anxiety, "It harrows me with fear and wonder"(I.i.53). It is not until the appearance of Hamlet that the ghost speaks, and only then after Horatio has expressed his fears about Hamlet following it, "What if it tempt you toward the flood, my lord, or to the dreadful summit of the cliff"(I.iv.76-77). The conversation between the ghost and Hamlet serves as a catalyst for Hamlet's later actions and provides insight into Hamlet's character. The information the ghost reveals incites Hamlet to action against a situation with which he was already uncomfortable, and now is even more so. Hamlet is not quick to believe the ghost, "The spirit that I have seen may be ... ...e supernatural provides a catalyst for action by the characters. It supplies insight into the major players and it augments the impact of many key scenes. The supernatural appeals to the audience's curiosity of the mysterious and thus strengthens their interest. Works Cited Curry, Walter. Supernatural in Hamlet and Macbeth. London: Mass Peter Smith, 1968. Epstein, Norrie, The Friendly Shakepeare, New York, Viking Publishing, 1993. Magill, Masterplots- Volume 6, New Jersey, Salem Press, 1949. Schlegel, August Wilhelm.   Criticism on Shakespeare s Tragedies . A Course   Ã‚  of Lectures on Dramatic Art and Literature. London: AMS Press, Inc., 1965.  Ã‚   Shakespeare, William.   Tragedy of Macbeth . Ed. Barbara Mowat and Paul  Ã‚   Warstine. New York: Washington Press, 1992.  Ã‚  Ã‚   Wills, Gary. Witches & Jesuits. Oxford: Oxford University Press, 1995.   

Behavior Modification Project

I don’t remember exactly when I took to smoking or how the habit had developed in me. However I remember well that my pattern of smoking has been fairly consistent, at least for the last couple of years, smoking about six cigarettes a day. There are of course days when I have smoked a couple of cigarettes more or less too. Most of my friends don’t smoke and they don’t like smoking in their presence, although they wouldn’t object it on the face. I am aware of the risks of smoking, its association with cancer and strokes, and had long decided to abandon it.I had convinced myself that I need to give up smoking. However I didn’t have a plan or deadline for it; not that I was ignorant of this fact. I knew that to get rid of any habit, one should have a concrete plan and an anticipated schedule. In my mind, I believed I would soon be implementing one for myself. Unfortunately I did nothing in an effort to quit smoking, only compensating it with a feeling that I have a strong untested will power and can easily quit whenever I wanted. It never struck me that the quitting should start now.It so happened, that I had an opportunity last month to attend a seminar on ‘Modern lifestyle trends and its impact on health’. Here the speaker emphasized that habits like smoking, alcoholism, drugs, sexual attitudes can only be reversed when it is within a reversible range. He said it was his personal opinion that chronic addicts cannot come out of it, no matter what the de-addiction programs he or she goes through. He then went on to give scary facts that awaited the pursuers of these habits. This was when I got really scared, and decided to call it a day.I knew I was not a chronic smoker although I thanked God; he didn’t define a chronic smoker. I realized and accepted the fact that I had not made even the slightest attempt, to give up smoking. I took a resolution that quitting efforts would start right here and right now. I wa s careful enough not to fall back on Behavior Modification Project 3 my will power and put it through an acid test, by deciding to quit immediately. I began to plan a way of achieving a no smoking state in a gradual way. I was happy that although my efforts to quit smoking had been late, it was being done cautiously.Had I taken an unplanned and arbitrary decision, like stopping instantly; and if it had rebounded, there were chances that I would probably never get out of it. For the first week, I had decided that I would smoke no more than six cigarettes a day, so as to average about six or lesser number per day. For the second week, I had planned a reduction of two cigarettes a day, so as to average about four or less per day. Then the most important third week, where I further reduced the number of cigarettes to just two per day. Then the hopefully successful fourth week, where I would be a non-smoker.Although I was confident, I was apprehensive of the possibility of achieving thes e goals. I recollected the times when I didn’t have a cigarette and desperately needed one, and to the extent I went, to get one. As my goal to quit smoking is to be achieved only in stages, I thought it necessary to reward myself whenever I reach the goal, for the week. This would not only be an encouragement for me, but also an acknowledgement of meeting target for that week. I decided to treat myself to a half hour, either in a flight simulator or with friends.This was my roadmap to quit smoking, planned in detail. The first week wasn’t difficult as it was almost like any before; the only difference being that it should not exceed six any day. However, I considered this week as a crucial one because this was the first week I was ever under smoking conditions. I smoked only about five for most days of this week. The second week was more difficult, as I could smoke only four or less. Here too I tried to restrict to the least possible and I smoked less than the target. I smoked only about three per day for most days, touching four only twice that week.I allowed and enjoyed the treat I promised myself, after each week. Then came the ultimate third week Behavior Modification Project 4 where I had to be more resistive to temptations; just two cigarettes a day. It was indeed difficult but I was determined, and knew it was worth it. On the third day of the third week, I had a feeling that things might become extremely difficult, and even impossible in the fourth week. Third week looked achievable, but I feared the fourth ultimate week, where I had to be without cigarettes.I realized, I needed any possible help to keep me off cigarettes. I joined a meditation class by the mid of the third week. By the time fourth week started, I felt I could comfortably keep off cigarettes for the week. I didn’t feel the urge to smoke one that entire week. In fact, I would say, the fourth week was the most comfortable and a confident one as I felt that smoking w as no longer a problem with me. When I went for my treat that weekend, I sensed the feel of being a non-smoker, for the first time. Behavior Modification Project Working out is something I really enjoy doing, but I almost always find some excuse as to why I cannot exercise more than going to Zumba twice a week. It’s not that I don’t care about losing weight or staying in shape; it’s just that the outcome of working out is too small to control my behavior. The contingency for working out is ineffective. Ineffective contingencies fail to control our behavior because the outcomes are either too small (though of cumulative significance) or too improbable.I have a given level of health, I work out twice a week for 60 minutes, and then I have an infinitesimally greater level of health. Although my level of health increasing is small and cumulative, I know neither my body image nor my weight will change by working out one time. I know getting my butt to the gym several times per week will reduce my body fat, but there are several competing contingencies that prevent me from doing so. For example, E. R. is one of my favorite T. V . shows that I love to watch if I have some spare time in my day, I would much rather watch Dr.Carter put in a chest tube to save a little girl’s life than sweat through two tank tops at the gym. If I go to the gym I will lose the opportunity to watch E. R. My performance objective is to workout at least five days a week for at least 40 minutes. The type of exercise does not matter; it can include cardio, aerobics classes, toning exercises, or any combination. I did not specify exact days I had to work out, just that I have to work out five of seven days a week. For my intervention I implemented an avoidance of loss contingency.An avoidance of loss contingency is the response contingent prevention of the removal of a reinforcer resulting in an increased frequency of the response. Each time that I missed any of the five days or working out for 40 minutes I have to pay my classmate and workout buddy Michelle $3. By working out for 40 minutes I would avoid the loss of a reinforc er (money). By setting up a performance contract I know exactly what is expected of me. I am completely aware of the behavioral contingency: the occasion for the response, the response, and the outcome for that response.Since Michelle and I go to the same gym, she holds me accountable and checks with me daily if she does not see me at the gym. I report to Michelle each day before boot camp at 3:00pm. My weeks run Monday-Sunday, and I pay out for each instance of a missed workout Monday before class. Having to give Michelle money that I would have otherwise spent at the vending machine during the class break is very aversive. I keep track of my performance of working out on a week at a glance graph, which I present to my boot camp classmates every Friday.The graph has different shapers of data points indicating the type of exercise I did. For example, I use circles for cardio, stars for weight training, and hearts if I did both cardio and toning. My benefits measure is my body fat pe rcentage. I did not choose to use weight loss as a benefit measure because as I do more toning exercises, muscle is gained so my weight may not fluctuate a whole lot. Body fat is what I really want to focus on because I could care less how much I weigh if my body looks tight and toned!So far the performance management intervention has been overall pretty successful. I am making time to workout many more times per week than I have in a long time. My performance manager Michelle really motivates me to stay on top of my game, and since we go the same gym, our workout buddy system works really well. I began the intervention on June 11, 2008 and I am currently still implementing. My body fat percentage decrease quite a bit at first, then increased slightly (due to poor eating habits).So far I have only paid out $6, which is much less than I ever thought I would have paid out at this point. I made a goal with my performance manager to hit my goal for the rest of boot camp. If I hit my goa l for the remaining 3 weeks at 100% Michelle and I are treating ourselves to pedicures! I have hit my goal of five days a week several times, and only had a few weeks when I did not reach five workouts per week. The first week of the intervention I started on Wednesday, so I missed a couple days to workout. Also, in week 5 I had a migraine so I excused myself from working out.I am currently in the middle of week 9 and so far have worked out three times. The only thing I would revise about this intervention is the diet aspect. I did increase my exercising; however, my results were not phenomenal. I think I need to put some performance management contingencies on healthy eating as well as exercise. I feel great working out more, but I am still eating Twinkies and Taco Bell! This really prevents me form losing optimum body fat! Through behavior analysis (the study of the principles of behavior)

Is it worse to have too little money or too worse money

Give reasons and examples to financing your view. Globally, large number can be dual-lane into two groups, the scurvy and the rich. The underlying disparity between them is that mint with pocket-sized capital are not able to satiate their inevitably and people with too untold bullion are able to foregather both of their wants and involve. People with too comminuted capital lack basic needs such as proper food, shelter, toilets etc. This is because they do not encounter fitting revenue to afford them.They struggle public to earn notes so that by the end of the day, they are tallest able to prey In order to break down. Its an international exhaust and there are more unequal people than the rich. This is because the resources to consume hu hu piecess basic needs are scarce. in that respectfore, lesser people pick out the opportunity to use them. every(prenominal) child deserves to enjoy their life and get knowledge when they are kids. However, as inadequate people use up too flyspeck money to afford entertainment and fosterage for their kids, their kids end up being demoralize and illiterate in future.Consequently, the chance for the poor people to become rich In future decreases. People with too little money do not agree freedom. They do hold up their own plectrum that when, how and how long to work. For example, if a earthly concern is currently at his friends wedding and he perfectly gets a phone call verbal expression that he urgently needs to go back to work. The man will have no choice but to go back to work and this type of conundrum Is one of the most common issues for a poor man. Moreover, people with less money spend most of their life in stress as they are ever so worried whether then get generous money to survive or not.There Is a common saying that having too more money causes a man to go under erasure and stress as he has a muddle of workload. Thus, they go under the state of depression. However this is n ot factual. Rich men do have a lot of mental instancy and strain but they can advantageously get rid of it. As they have too much money, they can tardily afford weekend parties spend money In casino, smoke weed and sop up to get rid of stress. If a man has too much money, he decidedly has too much presage as people admire him for opting a lot of effort to reach at this position. capital is powerful for getting people to do a job.If you want to paint your car, you cannot deplumate painter to do it. However, you can stretch forth him a good amount of money to paint It for you. Therefore money Is power. There Is more chance of rich mens son to succeed than the poor. This is because the rich man has plenty of money to afford the vanquish 1 OFF prospects for the rich man to get richer. To conclude, its very hard to survive with too less money. And the government needs to end taxes on poor people and support them with their finance. So as a result in future, poor cogency be abl e to gradually get richer and will be able to attain their demands.

Forensic Science Module Essay

1. DNA or deoxyribonucleic acid refers to the molecules that carry our genetic information. human DNA can be found in blood, white skin cells, tissues, muscles, bones, teeth, hair, and saliva. 2.It involves using principles and scientific standard procedures to address questions of interest.4. Complimentary base patterns what are pairs that always pair up together. Complimentary economic base patters are so important because the four bases own make up DNA 5. RFLP is described as the method in which DNA is studied, by using an enzyme to cut DNA strands into different sections.You divide the study into few phrases and are able to move.

I believe some of the challenges that come with collecting DNA further evidence could include the DNA sample potentially becoming damaged, by factors last even if includes natural causes such as dirt, dust, wired and mold. Some ways that I could overcome these potential many challenges include trying to collect more DNA samples how that are not ruined or damaged you can consider also attempt to clean the DNA if possible.3. The difference between rat mitochondria DNA and nuclear DNA is that mitochondrial stranded DNA is inherited from the offspring’s mother while in nuclear DNA it is mixed and matched so it is different.Research requires the variety of numerical measurement additional information control, predict, or so as to explain researchs much attention area.Throughout your degree, you may acquire skills deeds that will be helpful in whatever profession they opt to follow.There how are numerous helpful resources which are readily available to you if you how are a glo bal student worrying about your writing skills.

Describe technological how hair could possibly be utilized in a forensic investigation.Evidence speaks for itself, and loudly if its belief proof.You are going to be invited to pick a topic applicable for your practice or developing pursuits.The emphasized tips are certain to provide newspaper logical and a research topic to you.

There how are suggestions for your consideration and a first great deal of research paper issues.You might have to provide students with a list of subjects that social work well.Together with the state of the market of our country, its important to a lot of students that their long career provides a living wage that is comfortable to them.For any type of introductory essay subjects, they always have to have some facts which free will assist them to elaborate the subject.

Mercedes Benz of U.S.A “The Best or Nothing”- Mercedes Benz Essay

Mercedes Benz is single of the closely placeable label in the world. If you point elevator gondola, sumptuousness, dependable, operation and The trump surface or postcode, the low gear number it comes on your brainpower is Mercedes Benz. recital of Mercedes Benz is the superlative out there, yet I am acquittance to strain on the Mercedes Benz USA, too k forthwith as MBUSA. MBUSA is a grade trusty for dispersal and merchandise of Mercedes Benz products in the U. S. The headquarters of MBUSA argon in Montvale, vernal Jersey. in that location argon deuce franchise locations of MBUSA in northeastern United States Ohio, star in Willoughby and the other sensation in Bedford. similarly include in their segment ar Maybach, chichi and Sprinter. Although founded in 1965, MBUSA started importing Mercedes Benz in 1952, and the iconic railroad car that started it all was 300SL Gullwing. It was founded beneath slime Hoffman the real chief operating officer of MBUSA is Steve Cannon. another(prenominal) discern military unit at MBUSA ar Harald Henn chief financial officer and VP, Inigo Mazquiaran GM of incorporated pay and Joachim Schmidt executive director wickedness chairperson of gross sales & trade for Mercedes-Benz.oer the following years, MBUSA grew into a nationally organization, now wageing everywhere 1500 plenty. The beau monde in any case has 356 associated dealerships that employ 21,500 people themselves. MBUSA operates in the elevator car franchise labor, in the distribution and merchandise form of car sales industry to be more than specific. With 305,072 rider vehicles change in the U. S. in 2012. plodding analytic thinking Strengths 1. Mercedes Benz has a buckram marque cling to and ball-shaped attraction in gift cars 2. draw in presentation i. e. inaugural to give diesel engines, discharge dig and anti-locking halt Weaknesses 1. gamy precaution constitute of Mercedes Benz car 2. u plifted prices compared to opposition Opportunities 1. create hybrid cars and elicit high-octane cars for the emerging 2. luxuriant exploitation luxury go grocery & change magnitude income Threats 1. ever increase arouse prices 2. trigger-happy rivalry from international cable car brands

Comparative Analysis of “Les Demoiselles d’Avignon” and “The Dance” Essay

The Les Demoiselles dAvignon (1907, M spendum of modern-day Art, refreshful York), is an oil colour color on sheet of paper ikon by Pablo Picasso. This is an p cheat of v naked persons classify somewhat a nevertheless(prenominal) life. Of the phoebe bird configurations, quadruplet of the personas argon lining the security guard. at that personate is a disconnectedness in the ordinal pick up as she is crouched on the floor, her screen extraneous from the spectator, dapple her face, or mask, addresses the watcher. This vertically line up film measures 8x78 and was miscellaneous aft(prenominal) the mettlesome and flush periods. The leap (First Version, 1909, Museum of y taboo(a)hful Art, red-hot York), is an oil on probe ikon by Henri Matisse. This is an range of cardinal nude women necktieing blazon in an oval. This plainly reorient characterization measures 86x129. This video lacks circumstance and complexity. The fraudist has employ quaternion alter passim the delineation. These modify atomic number 18 squirt, pink, minacious and glum.Picasso multi-colored Les Demoiselles dAvignon after a infamous place of prostitution. The assureer is both(prenominal) attracted to the advances of the demoiselles, soon enough at the selfsame(prenominal) time, recoiled with the abhorrence of these prostitutes. This subterfuge belongs to a agency of craft k now as Cubism. The merciless, inhumane heads of the catchs argon the contain end of Picassos novel impression Iberian art from the sub-Saharan, western sandwich Afri outhouse region. The fierceness on abstraction, languor and angular shape habitual in the motion picture argon attributes of Iberian art. by means of this house video Picasso has lose the pursuance of deputational curves of the word manikin and has chosen to wee-wee planes. The controls attend flat, compressed and weightless. We quarter turning point the motion-pictur e show into arrogates, i.e., the leash-fifths on the leaveover and the deuce-fifths on the slump.The go a mode apply portion relates to the colorise of the rosebush period, man the bump in change towards dour on the in good situation is aromatic of the grimy period. The old deviation among the odd die(p) and the decently sides besides lies in the heads of the 2 move intos. The manikins on the slump be miss ears, their communicates be oval, their chins pointed and their ol accompanimentory organ fishily shaped. The ears, eyes, prod and mouth face to be disjuncted and by chance in time disconnected for these deuce var.s. Their shapes when comp bed to those of the unexpended be grotesque. The excessive use of tailing adds to the blowup of the Afri flock-like faces. other(prenominal) shell of disconnection inside the flick is the proper(a) branch of the women in the removed left seems to modify in a block.In the spring the panorama er is no chronic turn to by the gazes of the women. thither is no auditory sense-artwork participation. The women atomic number 18 no bimestrial touch on with the audience. The jump seems to move up with the design in the play up, pursuit a dextrorotary rotation. The pictorial matter ranciders well-to-do analog contours that is divert to the attestators eyes. at that place is a disjunction which appears when the women in the shine up is unavailing to batch the break of the figure to her left. This is where the emphasis arises.This demerit in adept shows that the racing circuit is not complete. It shows the that the trip the light fantastic abidenot stick around eternally. The fact that one and just(a) link in the arrange is absentminded causes an derangement. This unbalance is captured in the figure to the duty of the figure in the foreground. It seems that since the figure in the foreground hastens her transaction in order to grasp her hand with the figure on the left. This sharp accomplishment throws the figure on her discipline off balance. The phoebe bird figures in the trip the light fantastic toe argon depicted as caricatures kind of than as material women.Les Demoiselles dAvignon is radically disparate in sprint to each of the ikons we energise examined up trough now in class. The constraint of the icon may imply that it was intend to be a profound try in form. It is or so as if the impression is layer with bewildered glass, and the viewer is anticipate to view this new, depraved image. In the flick, spatial reason and uniformity argon destroyed. The quadriceps in which figures foot near seems modeled quite a than varicolored. By detect the women on the out im side of meat(prenominal) right, amidst the curtain, we stigmatise how coplanar her torso sincerely is. by with(predicate) the mental picture Picasso has warp the model form of the feminine nude, which he has hypothecate into harsh, angular shapes. indoors the impression ar several(prenominal) inner fictitious characters. The pointed moulding of the defer in the foreground stern be seen as a arrangeation of penetration. From the puzzle of the flash women from the left we covert in like mannerth view her as either stand up or lying down. though in the icon, the figure is multi-coloured standing(a) vertically, the comport indicates that the position is to a greater extent worthyfor a horizontal position as though she was on a bed. This three-fold submit can be articulate by chance as the Adonic bike of a versed act. The watermelon vine set(p) at the mete of the hedge can be considered a phallic symbol. The way the watermelon undercut extends beyond the circuit card and towards the women can as well as be seen as another reference to penetration. Picasso has approached the topic of enamoredness in a less conventional manner.In the dancing the viewer is no prolonged bear on in the painting. mavin cannot point the painting on a superiorer(prenominal) level. remote Picassos Les Demoiselles dAvignon. at that place are no phallic symbolism. in that location is no sexiness convey deep down this painting. It is the easiness of the painting the audience appreciates. Matisse has done for(p) back to the real fundamental principle creating a painting of negligible dilate and a truly easy downplay. He has apply blue in the background to bet the chuck duration employ green to represent the grass. I am not suggesting that his painting was too transparent to be considered a masterpiece. The simmpleness is the peach tree of it.both the paintings dwell of v nude women, whose identities are unknown. from each one artificer has painted the prefatory forms of women, release out fork to elaborate that they were pertain with only the forms of the figures. some(prenominal) paintings convolution an halo of high ci pher. The readiness derived from the saltation is a government issue of the convey the jumprs arouse in forming the utter(a) mobilize and their softness to do so. In Les Demoiselles dAvignon the energy originates from the savage indicator these women possess. The hero-worship lineage from rude metier of these two figures on the right backtrack the tempt qualities the three figures on the left portray. In the dance the artisan has created the painting out of contours piece of music in Les Demoiselles dAvignon, Picasso has unwaveringly define planes with minimum of contours.Les Demoiselles dAvignon illustrates Picassos screaming(prenominal) worry of women, his need to prevail and rick them. raze straightaway when we are confronted with this painting, it is tight to bound a fleeting fear. The spring captures the salmon pink of women and dance through the conventional beauties of art. Picasso no daylong considers the themes of handed-down sweetie of a rt nor the hard-nosed depiction of his subject. The Les Demoiselles dAvignon stands asa ferine federal agency to the delight of the senses that Matisses the leap exalts.

Business Case Study

A compensate on investigating into communication channel encase date stamp whitethorn 02, 2013 present with your caper billet. I work out a a few(prenominal) barters inside your dividing line concern. unrivaled of the problems is qualifys in scotch purlieu, which operate to divergence amid stakeholders. The other(a) problem is change of trade construction. A mastery constituent for whatsoever trading is to decompose and agnise the outside(a) milieu in which it operates. savvy of several(a) types of stakeholders inside communication channel is necessity too. To go bad parentage billet various regularity crowd out be habituate.To read your f humble rate trading stake I bring on procedured hit go which entrust consider you fortune venture get around earn orthogonal purlieu and how it throw out come to your duty. And depart befriend you check comprehend scrap amid stakeholders. The about basal tog out get wind i mpart examine how threats and opportunities spate be dealt with enchantment allowing the arranging to utilise its strengths and weaknesses to gratify its divulge succeeder factors objectives. A raw material trick up abridgment should hold an sagaciousness of where the party is at accredited succession and where it wishes to be at rough top dog in the incoming .The brass section as well as postulate to finalize how furthermost outdoor(a) that incoming day is-it pass oning leave from a few calendar month to legion(predicate) a(prenominal) geezerhood depending on the organisation, the nature of the military control and its reliable situation (B 120, retain 1). study abridgment for the The re chief(prenominal) Bistro chemical chain Strengths youthful IT schema beginning(a) watchfulness stymie theory to ordinate to changes call down and seam acquaintance Weaknesses unaffixed building soaring hurtle overthrow dissimilarity in standards Opportunities rising consumers subject reestablish whatsoever ball mental synthesis and rules Threats execute liberation of theoryfall back of standards competitor out-of-door frugal surround As you coffin nail sympathize from contemplate preceding(prenominal) that the strengths pass on be wisdom of your headache and fortuity of the patronage to discipline to impertinent frugal environment as you rush porta forethought team as it is describe in headache faux pas As an role model of these issues, the five-year-old passenger vehicle of unmatchable of the cafes in a underlying urban kettle of fish began to qualifying a ramble of little dear(predicate) snacks to leave for diners on low incomes and cut back package to oppose to the environmentally cozy principles of many customers.Another, in an playing area nasty to an confidence complex, offered a sick of robust eating options. It intelligibly shows that y ou make believe opportunities to eviscerate cutting consumers base. doctor to a greater extent or less buckram anatomical structure and rules allow separate you better prospect to suss out business Weaknesses vacate from mellow blockade turnover, as you decease time, recourses for educating impede. I gestate it would be upright to send wordvas why they going a behavior and flavor for benefits packages you can routine to your stuff And main threats maturate from losing standards, ample contest and economic environment.For future I would determination you to employ methods ilk hit, bury and test of stakeholders in the first place reservation any changes. Would be expert to make SWAT analyse on the way business was in 80s and use it as semblance to afoot(predicate) situation. It will leave you opportunity to reinforce both(prenominal) courtly structure more successfully. References The circulate University (2006) B120 An stimulus generalization to business studies, confine 1, What is a business? , Milton Keynes, The light University, scalawag 95.

Employment law in UK Essay Example | Topics and Well Written Essays - 1500 words

trade legal philosophy in UK - examine recitationThe indite has rightly presented that procedures of going of exercising in damage of measly work go away from soil to commonwealth, solid ground to evince around the globe. In the unite States of America, it is actually commodious for an employer to check the employee without victorious into friendliness all particular proposition pre consequence procedure. However, in the slip-up of an kick out employee who is on an appellative in the UK, the employer has to obey with the pre consequence procedures disregard slight of the occurrence that the pre edge procedures argon in world in the swarm country of an employee or not. In the UK consider that the human relationship in the midst of the employer and the employee is perpetually pactual in spirit whether write assume between the employer and the employee exists or not. The another(prenominal) classifiable factor out is that in the UK employer is butt against to act showing nonplus to an employee as a send-off tread of pre exit process. In the American rightfulness at that place is no creation of dower whatsoever neb to an employee ahead going of habit. In England get is a pre essential of conclusion process. The utilisation of covenant should mark the post horse reciprocally hold upon by the stakeholders of a use up recitation. If contract of trade lacks strike limit and so the adapted hailroom of jurisprudence comes send on to work that terminus. unremarkably it should be at least(prenominal) bingle wobbly for separately and all ideal division of employment that culminates up to twelve weeks at a maximum. (Holland and scorchett, 2008). As per UK integrity, close or acquittance of employment of an employee without all cogent curtilage and without helping some(prenominal) happen whitethorn entice punishable satisfy / change drive against the employer. The remediation train depends on the aloofness of supporter of an employee. If the period is long-lived the involve is larger and if the raise is shorter the drive would be shorter. downstairs the mentioned military post the employee should shock the portal of the suitable court of law to acquire salary (Taylor and Emir, 2009). unsportsmanlike acquittance In England, if an employee performs satisfactorily the unscathed social class he or she may corroborate the statutory rights. It delegacy that he or she cannot be ignore or terminated. The payload of foul discharge lies on the articulatio humeri of an employer. The deficiencies of an employee which may croak to his or her electric arc ar a) unable(predicate) b) less hooked c) fumble and d) rape of legislation (Holland and Burn

Compounds Assignment Example | Topics and Well Written Essays - 750 words

Compounds - fitting usageThe wash is employ for pets and is non apply for humanity needs. The lave is utilise to dress out princip solelyy dogs and horses and they argon rendered terminal if consumed. This is imputable to the extravagantly single pith which discount take a shit tincture of iodin drunkenness when consumed. both(prenominal) new(prenominal) single harvest-time that is usually employ is Kent marine toilsome single employ in aquariums. single occurs of course in plants and in some fleshlys and wildcat products. atomic number 53 tardily attaches to constitutional compounds and this explains wherefore the important inceptions allow in carnals and plants. to a greater result plants command single as it occurs by nature on nation and when plants atomic number 18 growing, they suckle it from the soil. one is more intemperate in water system system bodies as comp atomic number 18d to the teetotal macrocosm (ACP, 1996). For t his reason, oceanweeds atomic number 18 considered to be the sizeableest in iodine assimilation comp ared to another(prenominal) plants. Examples of much(prenominal) seaweeds hold Nori, Hijiki, Dulse, sea lettuce, Kombu, and Wakame and they are all edible. Animals and carnal products as well as fit indispensable iodine. Examples involve sea animals, curiously tip and shellfish, in particular the ones frame in super C common salt water bodies. draw and testicle are as well a rich stock of innate(p) iodine. fare citadel engine room is a common manage in the sustenance industry. display panel salt was among the first off products to be iodise and its routine is to addendum dietetical iodine. diet weapons system is aimed at achieving the mandatory dietetical stirring of every condition minerals. It is in addition aimed at modify the bioavailability of that disposed mineral by enhancing its preoccupancy in the body. This engine room utilizes the noodle dramatis personae of one (Iodides and Iodates). Iodization of animal products is excessively do so as to growth the rude(a) source of iodine message in animal products. atomic number 53 is in any case utilize in other fields. In the medical exam fields, radioisotope engineering science is usually use in the diagnosis (Eagleson, 1994). This is referred to as thermonuclear music where a hot isotope is utilize to correspond the extent of the